Principal GTM Strategist Job at Appian Corporation (Atlanta)

Principal GTM Strategist

Appian is seeking a Principal GTM Strategist to help define, shape, and scale Ap...

Location

United States , McLean

Salary:

150000.00 - 300000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

10–15+ years of progressive experience in corporate narrative strategy, macro content marketing, B2B product marketing, solutions marketing, GTM strategy, or related enterprise technology roles
Proven experience partnering with executive leadership and C-suite stakeholders to refine strategic messaging, shape thought leadership, and co-author high-visibility content
Strong ability to translate complex technology capabilities into business value propositions for executive and enterprise buyer audiences
Hands-on fluency with modern AI tools for market research, message development, content creation, workflow automation, and post-campaign analysis
Demonstrated experience developing narratives and GTM programs around enterprise technology, SaaS, automation, AI, cloud, or digital transformation
Experience designing scalable GTM toolkits, field enablement assets, sales narratives, and campaign frameworks
Strong understanding of how Sales, Marketing, Product, Communications, and Partner teams work together to activate messaging in market
Experience using Salesforce, Marketo, BI platforms, or related tools to analyze pipeline performance, campaign effectiveness, and buyer engagement
Excellent written, verbal, and presentation skills, with the ability to simplify complexity without losing strategic depth
Strong executive presence, intellectual curiosity, and the ability to influence without direct authority

Job Responsibility

Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view
Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences
Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption
Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights
Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership
Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging
Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms
Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams
Build localized campaign guidance, narrative guides, and enablement materials that help teams break into new logos, accelerate stalled pipeline, and elevate deal value
Orchestrate internal collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified market-facing value propositions

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

Principal GTM Media Strategist

Appian is seeking a Principal GTM Media Strategist to help transform and scale h...

Location

United States , Atlanta, Georgia; Boston, Massachusetts; Charlotte, North Carolina; Raleigh, North Carolina

Salary:

150000.00 - 300000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

10–15+ years of senior-level experience across product marketing, content strategy, brand building, creative strategy, digital media, or GTM operational leadership within B2B technology
Expert hands-on proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop
Strong experience with modern digital layout, UI, and interactive content platforms
Practical experience operationalizing generative AI tools, prompt engineering, and automated asset creation workflows for marketing teams
Proven ability to build scalable design systems, creative operating models, or content production frameworks
Strong understanding of how to translate complex technical products into simple, compelling visual narratives
Demonstrated ability to operate as both a strategic advisor and hands-on producer, moving from executive alignment to detailed asset execution
Strong cross-functional leadership skills, with experience partnering across Product, Marketing, Sales, Enablement, and Creative teams
Excellent written, verbal, visual, and presentation skills
Bachelor’s degree in Marketing, Design, Communications, a related technical field, or equivalent practical experience

Job Responsibility

Design and execute scalable operating models for video, interactive content, and high-impact digital assets, including interactive guides, calculators, comparison tools, and buyer enablement materials
Define and deploy AI-native creative workflows that enable the broader Product Marketing and Solutions Marketing teams to create interactive assets more efficiently while maintaining strong brand governance
Serve as an internal expert on AI-enabled creative delivery, digital asset trends, innovative layouts, and modern content production practices
Directly build, edit, and produce high-quality multimedia deliverables, including videos, motion graphics, advanced digital layouts, and interactive content
Align the multimedia asset roadmap to the end-to-end buyer journey across web, digital campaigns, sales enablement, and field activation
Build and manage a scalable external network of digital architects, production partners, and creative specialists to support faster execution and reduce delivery bottlenecks
Ensure localized, self-served, and AI-generated assets align with Appian’s brand standards, product portfolio messaging, and quality expectations
Act as a hands-on mentor and central advisor across the Product Marketing and Solutions Marketing teams, helping elevate design, multimedia, and interactive content capabilities
Partner with Product, Marketing, and Sales leadership to translate complex technical portfolios into cohesive visual narratives that support demand generation and sales velocity
Establish repeatable creative systems, templates, standards, and workflows that make it easier for teams to create consistent, high-impact GTM assets at scale

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

Principal GTM Media Strategist

Appian is seeking a Principal GTM Media Strategist to help transform and scale h...

Location

United Kingdom , London

Salary:

75000.00 - 175000.00 GBP / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

10–15+ years of senior-level experience across product marketing, content strategy, brand building, creative strategy, digital media, or GTM operational leadership within B2B technology.
Expert hands-on proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.
Strong experience with modern digital layout, UI, and interactive content platforms.
Practical experience operationalizing generative AI tools, prompt engineering, and automated asset creation workflows for marketing teams.
Proven ability to build scalable design systems, creative operating models, or content production frameworks.
Strong understanding of how to translate complex technical products into simple, compelling visual narratives.
Demonstrated ability to operate as both a strategic advisor and hands-on producer, moving from executive alignment to detailed asset execution.
Strong cross-functional leadership skills, with experience partnering across Product, Marketing, Sales, Enablement, and Creative teams.
Excellent written, verbal, visual, and presentation skills.
Bachelor's degree in Marketing, Design, Communications, a related technical field, or equivalent practical experience.

Job Responsibility

Design and execute scalable operating models for video, interactive content, and high-impact digital assets, including interactive guides, calculators, comparison tools, and buyer enablement materials.
Define and deploy AI-native creative workflows that enable the broader Product Marketing and Solutions Marketing teams to create interactive assets more efficiently while maintaining strong brand governance.
Serve as an internal expert on AI-enabled creative delivery, digital asset trends, innovative layouts, and modern content production practices.
Directly build, edit, and produce high-quality multimedia deliverables, including videos, motion graphics, advanced digital layouts, and interactive content.
Align the multimedia asset roadmap to the end-to-end buyer journey across web, digital campaigns, sales enablement, and field activation.
Build and manage a scalable external network of digital architects, production partners, and creative specialists to support faster execution and reduce delivery bottlenecks.
Ensure localized, self-served, and AI-generated assets align with Appian's brand standards, product portfolio messaging, and quality expectations.
Act as a hands-on mentor and central advisor across the Product Marketing and Solutions Marketing teams, helping elevate design, multimedia, and interactive content capabilities.
Partner with Product, Marketing, and Sales leadership to translate complex technical portfolios into cohesive visual narratives that support demand generation and sales velocity.
Establish repeatable creative systems, templates, standards, and workflows that make it easier for teams to create consistent, high-impact GTM assets at scale.

What we offer

Health coverage
Life and disability insurance
Employee Assistance Program (EAP) with free mental health support
Employee Stock Purchase Program (ESPP)
Lifestyle allowance
Tuition reimbursement
Family-forming benefits
Retirement/pension plan
Wellness dollars

Fulltime

Principal GTM Finance Strategist

The Principal GTM Finance Strategist team member will be a strategic partner to ...

Location

United States

Salary:

144500.00 - 175950.00 USD / Year

OutSystems

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Finance, Accounting, or a related field
MBA preferred
8+ years of experience in finance or sales operations, preferably in a SaaS company
Strong understanding of go-to-market strategies and financial planning
Analytical skills: Deep understanding of P&L components, unit economics, and SaaS metrics
Finance minded with strong operational focus to drive process, systems, and execution in a scalable and repeatable way
Proficiency in financial modeling and data analysis, including simplifying and distilling complex business information into actionable insights
Strong communication and interpersonal skills
Detail-oriented with a high level of accuracy
In-depth knowledge of Financial Planning Software, Salesforce, Xactly, and Clari

Job Responsibility

Strategic Financial Advisor, working collaboratively with the Sales and Marketing Ops teams to develop and execute go-to-market strategies
Develop a deep understanding of the Enterprise Sales funnel and build financial models to evaluate sales and marketing initiatives, ROI on campaigns, and customer lifetime value
Leverage expertise in subscription / SaaS businesses to improve ARR analysis and modeling
Partner with Sales Operations to drive global quota capacity planning across roles and regions based on sales productivity metrics
Steer the GTM strategy by delivering actionable financial analysis and insights to support decision-making and drive revenue growth
Establish and monitor key performance indicators (KPIs) and drive operational rigor
Assist in the preparation of board presentations and other executive-level reports

What we offer

A company that is always growing, changing, and innovating
Real career opportunities
Work colleagues that are as smart, hard-working, and driven as you
Disrupting the status quo is in our DNA
We ask “why” a lot
OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best

Fulltime

Principal Strategist, Ai Sales Strategy, Consumption Pricing

Atlassian is seeking a Principal Strategist to develop our AI strategy, with a p...

Location

United States , San Francisco

Salary:

148500.00 - 232650.00 USD / Year

The Muse

Expiration Date

Until further notice

Requirements

Have 10+ years of experience of a combination of general management, corporate development, management consulting / corporate strategy, business development or an equivalent field
A strong track record of delivering quantifiable business impact derived from developing actionable adoption, retention and engagement strategies, with significant experience driving consumption based pricing strategies for AI-based SaaS products
Adept at navigating a P&L, business metrics and financial statements
awareness of pricing structures (particularly consumption-based), monetization and churn mitigation strategies
Experienced at breaking down problems, diagnosing the root causes, and creating realistic solutions that can be executed across the organization
Exceptional critical and creative thinking skills including evaluating risks and contingencies, developing structure in ambiguity, connecting the dots and flexibility in accepting new ideas or pivoting
Deep analytical and data visualization skills from consuming significant information with the ability to determine the salient components needed for analysis and insights. Likewise, comfort with operating with asymmetrical and incomplete information, adapting and making forward progress
Ability to work quickly in a fast-paced environment while seamlessly transitioning from high-level to a detailed view
Effective at influencing across the levels from the front lines to the C-suite through strong communication, collaboration and presentation skills. You set the bar in terms of communication effectiveness from bringing teams, peers and leadership along on the journey
Demonstrate leadership qualities throughout your work taking ownership of challenges, supporting your colleagues and setting the standard for quality in your deliverables

Job Responsibility

Develop actionable GTM strategies from ideation to design, which includes conducting internal and market due diligence, utilizing relevant frameworks, and creating scalable options to achieve our fiscal year goals, and our longer term performance targets
Analyze complex information using qualitative and quantitative methods to inform and drive our GTM strategy, particularly as it relates to consumption based pricing for our AI products, and meet/exceed our revenue targets
Proactively identify opportunities and champion novel approaches with a willingness to test and iterate new ideas to solve complex problems that positively impact Atlassian and our customers
Seamlessly transition from high-altitude to diving deep into details to uncover insights, perform financial and market analysis, and synthesize a point of view to make recommendations to executive leadership
Lead multi-layered stakeholder management with significant cross-functional engagement
Influence across all levels from the front lines to C-suite through effective communication and collaboration
Create trust and build relationships throughout the organization to marshal cross-functional support and resources needed to accomplish your goals

What we offer

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
FSA
HSA With Employer Contribution
Fitness Subsidies
Mental Health Benefits

Principal Product Manager - Competitive Strategist

Windows powers over 1.4 billion devices globally and anchors the commercial PC e...

Location

United States , Redmond

Salary:

139900.00 - 274800.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience
5+ years in competitive intelligence, strategy, market insights, or product planning
Experience with device/OS ecosystems, enterprise IT trends, or hardware OEMs

Job Responsibility

Track competitive device adoption, attach, pricing, and deployment trends across segments (EDU, SMB, Enterprise, Consumer)
Aggregate competitive intelligence from field teams, customer accounts, and market signals
Monitor competive momentum across hardware, silicon, OS, ecosystem, and services
Partner with data science and BI teams to surface telemetry and share erosion signals
Identify early signs of displacement and competitive creep
Build narratives around customer preference for competive over Windows
Translate qualitative and quantitative signals into structured risks and directional asks
Route insights to action owners across Product, Engineering, and OEM teams
Define “so what?” and “what must change?” scenarios to drive roadmap influence
Create sharp, data-backed briefs and red alerts for executive audiences

Fulltime

Principal Presales Engineer, Product Specialist - CDP, Martech, AI

This position is needed to act as the "bridge" between our most complex enterpri...

Location

United Kingdom

Salary:

Not provided

Stytch

Expiration Date

Until further notice

Requirements

6+ years of progressive presales experience, including complex solution architecture
2+ years of demonstrated expertise in CDP and/or martech related platforms - including data engineering, data modeling, and/or cloud data warehouse
Strong track record of excellent verbal and written communication skills, and driving deal strategy with creative and compelling storytelling
Experience selling and designing solutions across multiple product areas within a CDP or Martech-related platform
Confidence influencing and engaging with a highly skilled and experienced audiences including C-level executives
Demonstrated ability to lead complex solutions sales cycles, including novel solution scoping, design, and validation
Expert stakeholder collaboration and influencing skills

Job Responsibility

Develop your expertise of the Twilio platform, use cases and buyer personas, while staying current on Customer Data Platform, AI, and data engineering trends
Architect the Technical Win: Scope, design, and build multi-product solution architecture and compelling presentations to secure the Technical Win, in partnership with core sales, core SE, and Enterprise Strategist teams
Design creative solutions across customer data flows, AI decisioning, and end-to-end customer journey design
Educate cross-functional teams on product specific knowledge, enablement, strategy, and solutions / use cases (Sales, Presales, Marketing, Enablement, CS, Product, etc.)
Mentor sales and SE team members on value-selling strategies and complex solution selling
Document recent patterns and technology shifts with our clients and prospects to influence Product and R&D strategy via GTM interlock and Product Life Cycle processes
Drive Thought Leadership: Proactively contribute to the Specialist Org strategy and the multi-product GTM motion

What we offer

competitive pay
generous time off
ample parental and wellness leave
healthcare
retirement savings program

Fulltime

New

Branch Manager

Come and join us as a results driven Branch Manager to deliver sales and exceed ...

Location

United Kingdom , Lymington

Salary:

Not provided

City Plumbing

Expiration Date

Until further notice

Requirements

A great positive attitude
Enjoy customer interaction
Management Experience
Safe Practices
Forward Thinking
Tenacity and resilience
A pro-active approach to sales, with a strong desire and ability to win and grow new business
Experience of customer relationship management and developing a true partnership approach
Excellent communication skills
Self confident and self motivated, with the ability to work on own initiative or as part of a wider team

Job Responsibility

Effective management of the team and resource
Setting the standard of a sales orientated culture
Delivering against sales and customer demands while maximising profitability
Maximising margin and net profit
Keeping everyone safe
Build and maintain relationships with new and existing trade and retail customers
Ability to interpret and analyse financial and statistical information

What we offer

Bonus
Discounts, savings and cash back at numerous retailers
Life assurance
Extended family policy including maternity, paternity, additional annual leave and more
Mental Health First Aiders and Employee Assistance Programme, we look out for each other
Complete induction and a company that lets you grow and encourages development
Financial education and loans
Flexible working options
A business striving to create an environment of inclusion so everyone can be their true self

Fulltime

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Principal GTM Strategist

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