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Principal Finance Business Partner, Growth

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Airalo

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Job Description:

The Principal Finance Business Partner is a key strategic partner to the Growth, Marketing, and Commercial leadership teams. This role's primary mission is to ensure that the company's significant investment in customer acquisition and brand building drives the highest possible return on investment (ROI) and contributes to sustainable margin expansion. Sitting within Business Finance, you will provide the financial discipline, analytical frameworks, and objective commercial insights needed to optimize regional spending, prioritize growth initiatives, and maximize customer lifetime value (LTV). In this proactive role you will be dedicated to influencing commercial outcomes and establishing robust financial governance over the entire go-to-market engine.

Job Responsibility:

  • Budgeting & Forecasting Ownership: Own the end-to-end forecasting for Revenue and Sales & Marketing (S&M) expenses, driving accuracy and ensuring alignment with the company’s overall P&L targets
  • Revenue Building Blocks Analysis: Track, model, and optimize key revenue drivers ( Active customers, AOV, Orders, Transaction per user (TXpU), Pricing, and Product mix)
  • Manage reporting and forecasting segmented by Region, Country, customer type, packages, and other commercial dimensions to clearly identify profitability drivers
  • Create and own the Region and Country P&L, focusing specifically on Gross Margin and Contribution Margin (including S&M)
  • Perform Root Cause Analysis (RCA) to determine which regions and customer segments are performing well and which require mitigation measures
  • Serve as the financial steward for core growth metrics (CAC, CLV, Payback Period), ensuring consistency, accuracy, and a single source of truth across Finance, Marketing, and BI platforms
  • Determine the right mix of spend for maximum ROI for each region and marketing channel. Lead marginal revenue/cost analysis to optimize marketing budget allocation
  • Conduct marginal revenue and incremental spend analysis to determine the point of diminishing returns for specific channels and campaigns, informing where to scale up or pull back budget effectively
  • Design and implement a robust finance-approval workflow for all discretionary marketing spend (e.g., contracts, media buys over a set threshold) to ensure compliance with established financial guardrails before funds are committed
  • Build and manage the financial framework to analyze the marketing scorecard (including SOV, Market Penetration, Customers, LTV, LTV:CAC) against both budget and industry benchmarks
  • Proactively analyze how emerging marketing or GTM trends impact the P&L and articulate these insights to meaningful reports
  • Accurate reporting and recognition of marketing expenses monthly
  • Collaborate with growth and product teams on the commercial feasibility, GTM strategy, and financial modeling for new product segments and expansion into emerging markets
  • Help build the content, insights, financial narratives, and facilitate the running of the Monthly, Weekly and Quarterly Business Review for the Growth team, turning financial data into actionable management decisions
  • Act as the trusted co-pilot to the Regional Directors and Central Marketing/Growth leadership, providing objective, data-driven financial challenge and decision support on high-stakes investments
  • Lead the effort to synchronize financial targets (P&L) with commercial execution metrics (e.g., customer acquisition volume, LTV, conversion rates) across regional and central teams

Requirements:

  • 8+ Years of Experience in Commercial Finance, FP&A or Strategy
  • Bachelor’s in Finance, Marketing or equivalent
  • Proven ability to collaborate with non-finance/non-data stakeholders to solve business problems and provide commercial support
  • Strong persuasion and communication skills to influence executive-level decision-making consistently using data to support decisions
  • Proficiency in analyzing large datasets to identify market trends, customer segments, and campaign performance
  • Expertise in building complex predictive models to project revenue, growth, and market shifts with high accuracy
  • Deep technical skill in modeling LTV, CAC, and contribution margins to ensure sustainable product/service profitability
  • Advanced ability to measure the return on investment across various channels and initiatives to drive data-led budget allocation
What we offer:
  • Health Insurance
  • work-from-anywhere stipend
  • annual wellness & learning credits
  • annual all-expenses-paid company retreat in a gorgeous destination & other benefits

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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