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We are looking for a Principal Designer to join Block's Brand Creative team. This is a hands-on role for a designer with exceptional taste, strong brand instincts, and the ability to think in systems. On the Block team, you will work across Cash App, Square, TIDAL, and emerging brands, helping connect and strengthen how our ecosystem shows up in the world. You will help shape the visual expression of the Block brand across digital, web, campaign, social, experiential, and interactive work.
Job Responsibility
Create thoughtful, polished, visually compelling brand design across web, campaign, social, experiential, interactive, and digital channels
Lead complex creative projects from early concept through high-fidelity execution
Set and raise the visual quality bar for Block's brand work
Think in systems, not just single executions
Use AI and emerging creative tools as part of your process
Partner with creative, marketing, product, engineering, and leadership teams to connect brand expression to business and customer needs
Bring strong opinions, but stay open
Mentor and support other designers by giving clear, useful feedback
Look for ways to improve how the team works
Help push the Block brand forward with work that feels distinctive, intentional, and built to last
Requirements
10+ years of experience in visual design, brand design, graphic design, or a related creative discipline
A portfolio that shows exceptional visual craft, including typography, composition, color, layout, and attention to detail
Deep experience creating brand work for digital, web, interactive, motion, campaign, and other modern channels
A strong systems mindset
Experience leading complex projects with independence, confidence, and good judgment
A high level of personal accountability
Strong collaboration skills and the ability to build trust with cross-functional partners
Experience mentoring designers and helping teams improve their craft
Fluency with Figma, Adobe Creative Suite, and modern design workflows
Curiosity and practical experience with AI tools, generative design, prototyping tools, or other emerging creative technology