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Principal Designer, Brand Creative

United States, New York Employment contract 251600.00 - 377400.00 USD / Year · Job Posted May 29, 2026
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Job Description

We are looking for a Principal Designer to join Block's Brand Creative team. This is a hands-on role for a designer with exceptional taste, strong brand instincts, and the ability to think in systems. On the Block team, you will work across Cash App, Square, TIDAL, and emerging brands, helping connect and strengthen how our ecosystem shows up in the world. You will help shape the visual expression of the Block brand across digital, web, campaign, social, experiential, and interactive work.

Job Responsibility

  • Create thoughtful, polished, visually compelling brand design across web, campaign, social, experiential, interactive, and digital channels
  • Lead complex creative projects from early concept through high-fidelity execution
  • Set and raise the visual quality bar for Block's brand work
  • Think in systems, not just single executions
  • Use AI and emerging creative tools as part of your process
  • Partner with creative, marketing, product, engineering, and leadership teams to connect brand expression to business and customer needs
  • Bring strong opinions, but stay open
  • Mentor and support other designers by giving clear, useful feedback
  • Look for ways to improve how the team works
  • Help push the Block brand forward with work that feels distinctive, intentional, and built to last

Requirements

  • 10+ years of experience in visual design, brand design, graphic design, or a related creative discipline
  • A portfolio that shows exceptional visual craft, including typography, composition, color, layout, and attention to detail
  • Deep experience creating brand work for digital, web, interactive, motion, campaign, and other modern channels
  • A strong systems mindset
  • Experience leading complex projects with independence, confidence, and good judgment
  • A high level of personal accountability
  • Strong collaboration skills and the ability to build trust with cross-functional partners
  • Experience mentoring designers and helping teams improve their craft
  • Fluency with Figma, Adobe Creative Suite, and modern design workflows
  • Curiosity and practical experience with AI tools, generative design, prototyping tools, or other emerging creative technology
  • A continued love of making

Nice to have

  • motion design
  • animation
  • 3D
  • creative coding
  • illustration
  • interactive prototyping
  • video

What we offer

  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning

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