Principal Cobrand Acquisition & Lifecycle

The Principal Cobrand Acquisition & Lifecycle is responsible for developing and coordinating the acquisition strategy for new cobrand accounts across Alaska-owned channels and ensuring those accounts are activated into productive, high-value cardholders. This role brings a cross-channel view to Alaska-direct acquisition performance, aligning digital and employee-supported acquisition pathways with onboarding and engagement strategies that drive early activation, benefit utilization, and long-term account value.