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Intercom Logo Intercom · -

Principal Brand Marketing Manager

United States, San Francisco 175500.00 - 220375.00 USD / Year · Job Posted February 13, 2026
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Job Description

Intercom is looking for a Principal-level Brand Marketing Manager with deep expertise in brand advertising and media strategy to help shape how the world experiences our brand. This role owns the end-to-end development of high-impact brand campaigns, from insight and strategy through media planning, launch, and performance storytelling. You’ll lead Intercom’s brand media program, determining where and how we show up across channels like CTV, OOH, audio, publishers, display, and paid social—and ensuring every placement works harder to drive awareness, consideration, and long-term brand impact.

Job Responsibility

  • Lead the execution of brand marketing campaigns to drive brand awareness and consideration, from insight identification, brief creation, planning, creative development, multi-channel execution, launch and post-campaign evaluation
  • Lead Intercom’s brand media program to drive awareness and consideration, working with external media partners and internal media teams to develop media strategies across the full funnel
  • Develop media plan recommendations for brand campaigns and oversee the execution of media buying across CTV, OOH, audio, publishers, display and paid social
  • Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
  • Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
  • Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance

Requirements

  • 8+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment
  • Demonstrated expertise managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social)
  • Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
  • Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.)
  • A balance of strategic thinking and tactical execution
  • Analytical and curious by nature
  • Clear and succinct written communication and comfort in presenting to executive audiences and cross-functional partners
  • Thrive in a fast moving growth stage environment and comfortable operating with ambiguity

What we offer

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family
Intercom - All Job Offers

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