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Principal Associate, B2C Product Marketing - Brand

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Capital One

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Location:
United States , Richmond, Virginia ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

109900.00 - 150500.00 USD / Year
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Job Description:

Capital One’s Brand Digital Strategy team is seeking an experienced B2C Product Marketing Strategist to develop and execute best-in-class marketing campaigns that build awareness, consideration and usage of our digital payments tools with our existing customers. You’ll partner closely with the Emerging Payments product teams to develop product positioning and messaging strategy, and you’ll partner with business analysts, creative partners, and channel execution teams to launch multi-channel campaigns to distribute those messages and content to our consumer card customers.

Job Responsibility:

  • Become a subject matter expert on Capital One’s suite of digital payment solutions
  • Establish a detailed understanding of our target audience, user journeys, use cases, and marketing channels
  • Develop product positioning, value propositions, and messaging frameworks
  • Create go-to-market strategies for building awareness, consideration and usage of our digital payments and spend management tools
  • Identify opportunities to create break-through marketing assets and content
  • Partner with our channel marketing teams to execute campaigns across email, in-product, site, SEO, social, etc.
  • Build robust learning agendas and test plans to continually optimize campaigns and creative assets
  • Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors
  • Showcase learnings and successes through well-refined communication and presentation skills

Requirements:

  • Bachelor’s degree or military experience
  • At least 3 years of experience in a product marketing role
  • At least 3 years of experience in planning, executing, analyzing, and optimizing multi-channel marketing programs

Nice to have:

  • At least 2 years of experience working in B2C tech or FinTech
  • At least 2 years of experience in Brand strategy
  • At least 3 years of experience managing creative processes and working with creative teams
  • Experience launching new products and corresponding systems and processes
  • Exceptional written and verbal communication skills, with experience socializing marketing strategy to both creative and technical leaders
  • Exceptional analytical and problem solving skills, with experience owning and communicating marketing campaign outcomes
What we offer:
  • comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
  • performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
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