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Our Signals Modeling team builds the intelligence that powers how the advertising marketplace understands user behavior, measures impact and optimizes outcomes from initial impressions through downstream conversions and long-term advertiser value. We develop large-scale learning systems that infer intent and causal effects from incomplete and noisy feedback, enabling principled decision-making across ranking, bidding, pricing, and budget allocation. Our work sits at the foundation of marketplace optimization, where accurate attribution and measurement directly influence billions in advertising spend. The team designs and operates state-of-the-art modeling platforms spanning representation learning, weak-supervision, multi-objective training, calibration, and rigorous experimentation. We transform sparse engagement signals into reliable learning targets and build models that remain robust under delayed conversions, selection bias, and rapidly shifting marketplace dynamics. As a Principal Applied Scientist, you will help define the future of data-driven attribution and causal measurement, shaping the methodologies that determine how value is estimated and optimized across the ecosystem. You will partner across research, engineering, and product leadership to introduce advanced inference techniques into production systems operating at massive scale. This is a high-ownership role focused on solving structurally hard problems where ground truth is limited, experimentation is non-trivial, and scientific rigor is essential to unlocking durable marketplace advantage.
Job Responsibility:
Define and drive the scientific and technical strategy for data-driven attribution (DDA) and causal measurement across advertising systems
Establish methodologies for incrementality estimation, counterfactual learning, delayed-feedback modeling, and bias correction in environments with partial observability
Lead the design and production adoption of attribution and causal inference frameworks that improve bidding, ranking, optimization, and advertiser ROI at web scale
Set evaluation standards that distinguish correlation from causation and elevate experimental rigor across teams
Identify capability gaps and introduce advanced research, tools, or modeling approaches to strengthen measurement foundations
Operate across organizational boundaries to align research, engineering, product, and business leaders on measurement strategy
Serve as a subject-matter expert and technical advisor on attribution and causal inference
Mentor scientists and influence technical direction to raise the organization’s scientific bar
Requirements:
Bachelor's Degree in Statistics, Econometrics, Computer Science, Electrical or Computer Engineering, or related field AND 6+ years related experience (e.g., statistics, predictive analytics, research)
OR Master's Degree in Statistics, Econometrics, Computer Science, Electrical or Computer Engineering, or related field AND 4+ years related experience
OR Doctorate in Statistics, Econometrics, Computer Science, Electrical or Computer Engineering, or related field AND 3+ years related experience
OR equivalent experience
Recognized expertise in attribution, incrementality, marketplace experimentation, or causal ML
Track record of driving multi-year research or modeling agendas that materially improved product outcomes
Experience defining measurement strategy for advertising platforms, marketplaces, or large-scale recommendation systems
Publications, patents, or widely adopted internal methodologies in causal inference, experimentation, econometrics, or applied machine learning
History of mentoring senior scientists and elevating organizational scientific capability
Experience influencing director- or VP-level technical strategy
Demonstrated track record of setting technical direction for large-scale machine learning or statistical systems that delivered measurable business impact
Deep expertise in causal inference, data-driven attribution, treatment effect estimation, counterfactual learning, or experimental design — applied in production environments
Experience leading ambiguous, high-impact initiatives where ground truth is limited and methodological rigor is critical
Proven ability to influence strategy and drive adoption of new measurement or modeling approaches beyond an immediate team
Significant experience developing and deploying production ML systems across multiple stages of the product lifecycle
Solid scientific judgment with a history of selecting appropriate methodologies under real-world constraints
Exceptional communication skills with the ability to translate complex technical concepts into guidance for senior technical and business leaders
Nice to have:
Master's Degree in Statistics, Econometrics, Computer Science, Electrical or Computer Engineering, or related field AND 9+ years related experience
OR Doctorate in Statistics, Econometrics, Computer Science, Electrical or Computer Engineering, or related field AND 6+ years related experience