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Blue State Logo Blue State · IT - Administration

Principal Analyst

United States, NY, DC, Oakland 112000.00 - 125000.00 USD / Year · Job Posted December 06, 2025
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Job Description

As Principal Analyst, you serve as Analytics Lead and subject matter expert on projects and retainers. You are highly adept at using data, statistics, strategic insights, and your knowledge of data management, data warehousing, and digital channels—including CRM, email, media (both paid and owned)—to reach clients’ goals. You are expected to work on complex accounts with ambitious goals and, at times, ambiguous challenges, and to meet those challenges with innovative solutions and deliverables. You provide coaching—training new staff, helping to shape and standardize deliverables, and sharing technical knowledge and strategic expertise across the agency as a whole as well as externally.

Job Responsibility

  • Collect and analyze data to serve the needs of your client portfolio
  • Transform analysis observations into insights and actionable strategic recommendations for fundraising, marketing, and communications programs
  • Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A/B tests
  • Work collaboratively with a cross-disciplined team
  • Plan measurement strategies for key performance indicators, develop and execute testing plans, and monitor existing properties to ensure all tracking and data collection works properly
  • Provide strategic leadership on analytics projects and act as the senior expert on analytics, data management, and data fidelity issues
  • Develop effective and persuasive presentations, dashboards, and memos
  • Stays current on discipline trends and industry standards
  • Identifies opportunities to expand our Analytics offerings
  • Partners with leaders at Blue State to integrate our services and deliver stronger work
  • Assist with coaching and mentorship of analysts
  • Work with Analytics Team leadership to identify offering, product, and project opportunities
  • Promote and cultivate skill development and professional growth of members of the team

Requirements

  • 7+ years of experience in digital analytics, ideally with direct experience working on marketing, direct response, or fundraising campaigns
  • Extensive experience working with CRMs and/or Salesforce Marketing Cloud, data from paid media, and a web analytics suite such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent)
  • Expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake
  • Experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making
  • Working-level experience with Python, R, or other statistical packages, as well as experience with data science and data visualization
  • Experience with statistical methods (significance testing, regression analysis, etc), and willingness to learn new data tools and programming languages
  • Strong mentorship and leadership skills
  • Strong collaborator and relationship builder
  • Excellent communication skills
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
  • A shared passion and curiosity for making change

What we offer

  • Unlimited time-off (inclusive of sick, personal, and vacation days)
  • $1,250 annually in professional development funds
  • Competitive health, dental, and vision insurance
  • Flexible and health savings accounts
  • 401K & employer match
  • Generous paid holiday schedule
  • 12-week fully-paid parental leave for all parents-to-be
  • Short-term and long-term disability insurance
  • Pre-tax commuter benefits
  • Remote work flexibility
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