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Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we’re investing in our brand, reputation and voice – ensuring we show up consistently, confidently and with impact across the media. We’re looking for an experienced Press Officer to join our Marketing team on a freelance contract for 6 months, with the potential for the role to extend. This is a hands-on, senior PR role where you’ll lead our press office activity during a key phase of growth, working closely with senior leaders and agency partners.
Job Responsibility:
Lead and deliver press office activity across restaurant openings, expansion and corporate communications
Manage media enquiries, including reactive and issues-based PR, with professionalism and clarity
Develop and distribute press releases, media pitches and business announcements
Build and maintain strong relationships with journalists across trade, business, regional and deals media
Partner with the Marketing Director and CMO to shape the corporate narrative and communications calendar
Oversee crisis communications, reputation management, awards and leadership profiling
Monitor and analyse media coverage and performance against benchmarks and ROI
Manage PR budgets, agency relationships and collaborate with marketing, brand and social teams to ensure consistent, integrated messaging
Requirements:
Strong experience in a Press Officer or similar PR role, agency-side or in-house
A proven track record across corporate, consumer and public affairs PR
Experience within food, beverage or hospitality, ideally QSR
Established relationships with trade and corporate media
Confidence handling reactive media and sensitive situations in fast-paced environments
Excellent writing, storytelling and communication skills
A curious, creative and commercially minded approach
Strong organisational skills with the ability to manage multiple priorities to deadline
What we offer:
Competitive salary
Private healthcare + Life assurance
33 days holiday (including bank holidays) + your birthday off
Career development and progression opportunities
Access to wellbeing and lifestyle benefits through our platform