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At Phillip Jeffries, we believe the most beautiful spaces begin with meaningful connections. Since our start in a family garage in 1976, we have grown into a global luxury wallcovering brand trusted by the world’s top designers and architects. Today, our curated collections and dedication to exceptional service set the standard in the industry. That kind of reputation is built by passionate people who know how to sell not just a product, but a story. The Director, PR & Storytelling will play a key role in shaping the Phillip Jeffries brand narrative and elevating our visibility in the design industry. This leader will craft compelling stories, drive earned media coverage, and build strategic relationships with editors, influencers, and designers. By inspiring our audience and reinforcing PJ’s position as the authority in wallcovering, this role directly supports our brand and business objectives. The position reports to the Senior Vice President of Marketing and follows a hybrid schedule with three days on-site per week at our Fairfield, NJ headquarters.
Job Responsibility:
Craft compelling brand and product stories that uphold PJ’s pillars and establish us as the ultimate authority in wallcovering
Develop a strategic content roadmap aligned with brand and business objectives
Establish brand voice guidelines and ensure consistency across all channels
Create campaign messaging that resonates with client needs and inspires designers
Craft and pitch stories to both endemic and non-endemic press
Build and maintain strong relationships with editors, influencers, designers, and partners
Manage press calendars, coverage trackers, and identify opportunities to showcase industry news
Measure and report on the impact of all media efforts
Develop strategic, mutually beneficial partnerships within and beyond the design community
Utilize showrooms and headquarters for immersive brand experiences
Collaborate with designers on promotional opportunities and product selections
Amplify brand and partner initiatives across all channels and quantify results
Attend industry events, markets, and showhouses to stay on the pulse of design trends
Meet regularly with editors, influencers, and industry insiders
Continuously monitor trends and foster innovation to keep PJ at the forefront of the industry
Requirements:
Must be based in New Jersey (or able to work on-site 3 days per week at our Fairfield, NJ headquarters)
Bachelor’s degree in Marketing, Communications, Public Relations, or related field
8+ years of experience in PR, brand storytelling, or strategic communications, preferably in luxury design or home interiors
Proven ability to craft compelling brand and product narratives across multiple channels
Strong media relations experience with established connections to editors, influencers, and industry partners
Demonstrated success in securing earned media coverage and managing press calendars
Experience developing strategic content roadmaps and brand voice guidelines
Ability to lead immersive brand experiences and partnerships within the design community
Excellent written and verbal communication skills, including presentation and pitching abilities
Strong project management skills with the ability to manage multiple priorities and deadlines
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook) and familiarity with PR tools
Willingness to travel for industry events and markets as needed
Collaborative team player with a “can-do” attitude and ability to work cross-functionally
Creative thinker with a passion for design trends and continuous innovation
What we offer:
Company bonus program
Annual Cost of Living Increase
Retirement Plan - company automatically contributes approximately 10% of your annual compensation
Medical Coverage – low cost to the employee ($40 per month)
Spouse/ Domestic Partner/ Civil Union Partner Coverage
Family Coverage
Health Reimbursement Account (HRA)
Prescription Plan
Dental and vision coverage
Tax advantages through Flexible Spending Accounts that allow you to pay for specific healthcare and dependent care expenses with pre-tax dollars
20 Paid days off per calendar year
10 Paid holidays
Detailed onboarding plans that outline 30/60/90 goals and trainings
Earn Paid time off for community service - Up to 3 days per year