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We are looking for a PR Specialist to lead local public relations initiatives for consumer-facing restaurant and retail brands in Atlanta, Georgia. This position plays a central role in shaping market visibility through thoughtful campaign planning, media engagement, and launch support for key brand moments. The ideal candidate brings strong regional media knowledge, excellent communication skills, and the ability to manage multiple projects in a fast-moving environment.
Job Responsibility:
Create and carry out localized public relations plans that support seasonal promotions, major marketing initiatives, holiday activations, and new location launches
Coordinate campaign schedules, organize outreach efforts, and support on-the-ground event logistics to ensure timely execution
Work closely with marketing teams, operational partners, and store-level leadership to align public relations activity with broader business goals
Monitor market trends and audience interests to strengthen campaign relevance and improve visibility in the Atlanta area
Cultivate and maintain productive relationships with local and regional media contacts to expand press opportunities
Prepare press materials such as news releases, media alerts, and supporting campaign communications tailored to each initiative
Serve as a point of coordination for interview requests, incoming media questions, and earned media opportunities
Measure publicity results using industry platforms and reporting tools, then translate findings into recommendations for future campaigns
Requirements:
Bachelor's degree in Public Relations, Communications, Marketing, or a related discipline
At least 3 years of public relations experience after graduation, ideally supporting restaurant or retail brands
Demonstrated ability to secure media coverage within the Atlanta market
Strong network of media contacts and excellent verbal and written communication skills
Proven ability to balance competing deadlines and priorities in a high-energy work setting
Familiarity with public relations and media monitoring platforms such as Cision, Meltwater, or similar tools
Experience developing media pitches, writing press releases, and managing account-service style client support