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PR & Marketing Specialist

Turkey, Istanbul · Job Posted June 03, 2026
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Job Description

Develop and execute PR and brand communication strategies. Plan and organize offline and online player events, community activities, and engagement initiatives. Create and manage social media strategies, including content planning and community engagement activities. Stay up to date with social media trends and adapt them to gaming content and campaigns. Prepare reports, collect data from social media platforms, and analyze campaign performance. Analyze player feedback and provide suggestions for improvement. Support business development, partnership opportunities, and influencer collaborations. Develop BD and influencer projects that appeal to the gaming community and stand out on social media. Work closely with internal teams to support marketing campaigns and product launch promotions. Monitor market trends, competitor activities, and community sentiment. Build and maintain strong relationships with players, partners, media, and external stakeholders.

Job Responsibility

  • Develop and execute PR and brand communication strategies
  • Plan and organize offline and online player events, community activities, and engagement initiatives
  • Create and manage social media strategies, including content planning and community engagement activities
  • Stay up to date with social media trends and adapt them to gaming content and campaigns
  • Prepare reports, collect data from social media platforms, and analyze campaign performance
  • Analyze player feedback and provide suggestions for improvement
  • Support business development, partnership opportunities, and influencer collaborations
  • Develop BD and influencer projects that appeal to the gaming community and stand out on social media
  • Work closely with internal teams to support marketing campaigns and product launch promotions
  • Monitor market trends, competitor activities, and community sentiment
  • Build and maintain strong relationships with players, partners, media, and external stakeholders

Requirements

  • Native Turkish speaker with strong English communication skills
  • Chinese language skills are a plus
  • At least 2 years of relevant experience in PR, marketing, social media, community management, or business development within the gaming industry
  • Excellent communication and interpersonal skills
  • Strong coordination, reporting, and project management abilities
  • Familiarity with major social media platforms such as Facebook, Instagram, and TikTok
  • Familiar with AI tools and able to effectively use them to support promotional work, content creation, and marketing execution
  • Passion for gaming and understanding of the mobile game industry
  • Ability to work independently and thrive in a fast-paced environment

Nice to have

Chinese language skills

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