CrawlJobs Logo
IKEA Logo IKEA · Public Relations

PR Manager

China, Tianjin · Job Posted June 09, 2026
Apply Position
Job Link Share

Job Description

We strongly position IKEA as a truly meaningful & trusted brand in people's hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.

Job Responsibility

  • Establish close relationships with local media, Key Opinion Leaders (KOLs), and PR partners to create productive PR opportunities for the stores, promoting positive brand exposure in the local area and achieving greater market impact
  • Understand the Primary Market Area (PMA) and align with CN market strategies to develop store plans that strengthen IKEA’s leadership in the home sector within the local market, positioning it as the preferred brand for home furnishings
  • Collaborate closely with the IKEA FAMILY team and in-store commercial teams to create synergies in local marketing communications, increasing store visitors to drive sales growth
  • Develop and manage budgets to ensure efficient resource use and maximize return on investment
  • Drive and enhance the team’s expertise and capabilities, promoting overall growth and development

Requirements

  • Experience designing CRM or membership campaigns
  • Familiar with private domain traffic (社群 / 小程序 / CRM tools)
  • Strong portfolio of viral or high-engagement campaigns
  • Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
  • Ability to translate brand tone into localized content
  • Existing media/KOL/KOC network
  • Experience managing: Press releases/Media partnerships/ Influencer campaigns
  • Delivered offline activations / store events / pop-ups
  • Strong vendor management skills
  • Links campaigns to traffic, conversion, and sales
  • Experience working with store ops / sales teams
  • Crisis handling experience， social listening + public sentiment management
IKEA - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

PR Manager

8 matching positions

Pr Manager

We are currently working with a fast-growing influencer marketing agency in Duba...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
16000.00 - 18000.00 AED / Month
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years of experience within PR, influencer marketing, or a similar agency environment
  • Proven experience working with influencers and managing talent relationships
  • Strong understanding of the UAE/MENA media and influencer landscape
  • Experience running campaigns across platforms such as Instagram, TikTok, and YouTube
  • Excellent communication, organisation, and stakeholder management skills
  • Ability to work in a fast-paced, start-up style environment
  • Arabic language skills are preferred but not essential
Job Responsibility
Job Responsibility
  • Lead the development and execution of PR and influencer marketing strategies for multiple client accounts
  • Build and manage relationships with media, journalists, and key influencers across the UAE and wider MENA region
  • Identify, onboard, and manage influencer partnerships – from outreach and negotiation through to campaign delivery
  • Oversee end-to-end campaign execution, ensuring timelines, deliverables, and budgets are met
  • Collaborate with internal creative, social, and client servicing teams to deliver integrated campaigns
  • Draft press releases, media materials, and campaign messaging aligned to client objectives
  • Monitor campaign performance and provide detailed reporting and insights
  • Stay up to date with social and influencer trends to inform campaign strategy
What we offer
What we offer
  • Opportunity to work with a growing, dynamic agency in the influencer space
  • Exposure to exciting regional and international brands
  • Fast-paced, collaborative, and creative environment
  • Clear progression opportunities as the agency continues to scale
  • Fulltime
Read More
Arrow Right

PR Manager

We strongly position IKEA as a truly meaningful & trusted brand in people’s hear...
Location
Location
China , Kunming
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Expertise in market and public affairs, with over 3 years of experience in marketing and communication, and a keen understanding of brand dynamics
  • Familiarity with local Yunnan market and media, coupled with experience in collaboration with media, business, and associations, enabling strong and sustained connections
  • Excellent external communication skills, including the ability to address issues and manage crisis communications as well as reputation risks
  • A creative mindset, strong analytical abilities, and sound judgement
  • Successful experience in leading team
  • Outstanding English skills, with a strong identification with the IKEA brand, culture, and values.
Job Responsibility
Job Responsibility
  • Take full responsibility for the local marketing function, reporting directly to the Market Manager
  • Establish close relationships with local media, Key Opinion Leaders (KOLs), and PR partners to create productive PR opportunities for the stores, promoting positive brand exposure in the local area and achieving greater market impact
  • Understand the Primary Market Area (PMA) and align with CN market strategies to develop store plans that strengthen IKEA’s leadership in the home sector within the local market, positioning it as the preferred brand for home furnishings
  • Collaborate closely with the IKEA FAMILY team and in-store commercial teams to create synergies in local marketing communications, increasing store visitors to drive sales growth
  • Develop and manage budgets to ensure efficient resource use and maximize return on investment
  • Drive and enhance the team’s expertise and capabilities, promoting overall growth and development.
  • Fulltime
Read More
Arrow Right

PR Manager

You will join our client as an in-house PR Manager, leading the UK PR strategy f...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
vankaizen.com Logo
Van Kaizen
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • agency-side PR background with strong UK media contacts
  • experience with regulated or culturally sensitive sectors
  • proven record of national and trade press coverage
  • excellent writing and stakeholder skills
  • self-starter who can work independently and thrive in a fast-paced setting
Job Responsibility
Job Responsibility
  • Media relations: Own and develop relationships with UK press across national, sport, entertainment, lifestyle, and trade titles
  • pitch stories proactively
  • act as the primary in-house PR contact for media enquiries
  • Press and content: Write compelling press releases, media packs, reactive statements
  • identify news angles within campaigns, events, and brand initiatives
  • ensure messaging is clear and compliant in regulated environments
  • PR-led campaigns and stunts: Lead the ideation and execution of PR stunts and experiential activations with in-house teams, agencies, and logistics partners
  • collaborate with Marketing, Events, and Social teams to maximise earned media
  • Live events and brand representation: Attend and support live events, coordinate press attendance, manage talent and interview opportunities as relevant
  • Strategy and measurement: Develop PR strategies aligned to brand and commercial objectives
What we offer
What we offer
  • collaborative culture
  • flexible hybrid working
  • opportunities to grow your career with a global team
Read More
Arrow Right

PR Manager

Plaud is building the world's most trusted AI work companion for professionals t...
Location
Location
United States , San Francisco
Salary
Salary:
120000.00 - 160000.00 USD / Year
plaud.ai Logo
Plaud
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-7 years PR/communications experience with 1+ years in senior PR roles, preferably in tech, AI, SaaS, or premium consumer electronics
  • Proven track record managing PR agencies and multi-market campaigns
  • Experience with regulatory communications and crisis management
  • Strong network of European media contacts and demonstrated media placement success
  • Good at using AI tools to improve work efficiency
  • Experience working with executive stakeholders, agencies, and cross-functional teams
  • Excellent storytelling, writing, and editing skills
  • Comfortable navigating fast-paced, international environments with shifting priorities
Job Responsibility
Job Responsibility
  • Develop and execute global and regional PR strategies for Plaud Consumer, Business, and Developer sectors
  • Identify key narratives to position Plaud as a pioneer in AI-driven productivity
  • Coordinate launches, thought leadership campaigns, and brand moments across major markets
  • Build and manage relationships with tier-1 tech, business, and vertical media
  • Secure consistent, high-quality coverage across earned media channels
  • Act as day-to-day contact for press inquiries, briefings, and interviews
  • Draft press releases, media pitches, briefing documents, op-eds, and bylines
  • Ensure message consistency across external channels
  • Collaborate with product, legal, and marketing teams to develop PR-ready narratives
  • Support media strategies for product launches, global conferences, and press events
What we offer
What we offer
  • Performance bonus
  • Equity
  • Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy
  • 401(k) plan for full time employees with company matching
  • Unlimited PTO, plus 13 paid holidays
  • 12 weeks of paid time off to spend time with your new family, regardless of gender
  • New hires are equipped with their choice of new top-of-the-line laptops and workstation setups
  • Best office equipment
  • Annual offsites
  • Free office drinks and snacks
  • Fulltime
Read More
Arrow Right

PR Manager

I'm currently recruiting for a PR Manager on behalf of one of our largest client...
Location
Location
United Kingdom , Surrey
Salary
Salary:
50000.00 - 60000.00 GBP / Year
majorplayers.co.uk Logo
Major Players Limited
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Industry Experience: A background in PR within FMCG, drinks, lifestyle, or relevant agency environments
  • Media Network: A strong track record in media relations with established UK press contacts
  • Exceptional Writing: The ability to translate complex brand insights into clear, engaging, and distinctive stories
  • Sustainability Focus: Demonstrated experience in sustainability-focused storytelling
  • Project Management: The ability to manage multiple projects with high attention to detail and organisational skills
Job Responsibility
Job Responsibility
  • Strategic Planning: Developing integrated PR campaigns that support long-term brand positioning and commercial objectives
  • Media Relations: Building and maintaining strong relationships across consumer, lifestyle, trade, and corporate channels
  • Narrative Development: Crafting compelling press materials and shaping campaign narratives that cut through in earned channels
  • Agency Management: Partnering with external agencies to ensure best-in-class execution and creative value
  • Reputation & Insights: Monitoring media sentiment and using data to refine strategies and protect brand equity
What we offer
What we offer
  • 25 days holiday
  • pension
  • life assurance
  • rewards discounts
  • free drinks allowance
  • Fulltime
Read More
Arrow Right

PR Manager

A&G is seeking a rising public relations star to join our PR practice in Boston ...
Location
Location
United States , Boston
Salary
Salary:
60000.00 - 75000.00 USD / Year
a-g.com Logo
Allen & Gerritsen
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-4 years of relevant agency experience or client-side experience in a fast-paced environment juggling multiple projects
  • Solid media relationships and examples of secured placements
  • Outstanding technical and creative writing skills applied to key messaging, press releases, bylines, speeches, and op-eds
  • Ability to synthesize complex or technical information into persuasive storytelling
  • Willingness to work across categories (B2B, Consumer, Social Impact)
  • Experience managing projects from start to finish
  • Entrepreneurial spirit
  • Passion for consuming news and staying current with trends
  • Flexible team player passionate about mentoring others
Job Responsibility
Job Responsibility
  • Continuously elevate quality of Newsroom to drive business outcomes and client experience
  • Serve as client contact managing everyday account activities
  • Engage in media relations building relationships with reporters and securing placements
  • Support development of tailored PR strategies
  • Lead projects, campaigns, and client account tracks from strategy to reporting
  • Lead and provide direction for junior team members on media monitoring, pitch tracking, and reporting
  • Track and report on performance metrics with insights for optimization
  • Support crisis communications strategies
  • Proactively explore social media & creator landscape
  • Stay on top of trending news and cultural moments
What we offer
What we offer
  • Join vibrant team valuing creativity and innovation
  • Work with diverse clients across multiple industries
  • Culture encouraging continuous learning and professional growth
  • Collaborative environment driven by insights and imagination
  • Opportunity to help brands transform and positively impact the world
  • Fulltime
Read More
Arrow Right

PR Manager

Walker Sands is looking for a talented PR professional to join our team as a PR ...
Location
Location
United States , Chicago
Salary
Salary:
65000.00 - 73600.00 USD / Year
walkersands.com Logo
Walker Sands
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of agency PR experience, preferably in the fields of technology and/or B2B
  • Experience working with members of the media and ability to craft compelling narratives and strong pitch ideas
  • Strong writing and editing skills with a keen attention to detail
  • Client relations and people management experience
  • Ability to think strategically and understand clients’ business goals
Job Responsibility
Job Responsibility
  • PR Strategy and Execution: Building a strong understanding of the client’s industry, business and audiences, with a focus on creating and executing a strong PR strategy to tell their story in a compelling way, especially through media relations. Demonstrate tactical proficiency in media relations, including creating and driving traditional, emerging and social media outreach plans and owning media monitoring needs to identify and draft insights on relevant news. Work alongside the Client Services team to ensure the program is meeting client business goals and that the strategy aligns to client needs
  • PR Results and Measurement: Proactively focus on generating results that meet clients’ PR goals and a sophisticated understanding of various metrics that clearly demonstrate the impact of the PR program. This includes discussions with clients to manage PR expectations, and measuring and reporting results
  • Curiosity and Understanding of Evolving Media Landscape: Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity
  • Team Management: Coaching a team of PR professionals. Attention to individual growth, development, and training. Fostering a culture of collaboration, expertise, and growth. Building the next generation of great PR professionals
  • Processes and Best Practices: Keeping a pulse on the changing media landscape with an eye toward keeping Walker Sands ahead of the curve. Championing new tools, systems, and processes where appropriate
What we offer
What we offer
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Mix of in-office and remote work, with tools to stay connected across teams
  • Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally
  • Fulltime
Read More
Arrow Right

PR Account Manager or PR Senior Account Manager

Spa Communications is an award-winning PR, Podcasting, Content Marketing and Soc...
Location
Location
United Kingdom , Tunbridge Wells
Salary
Salary:
Not provided
spacomms.com Logo
Spa Communications
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A minimum of 2-4 years’ experience in professional client relationship management, either in an agency or in-house
  • Strong book of B2B technology, IT, Channel and national media contacts
  • High levels of communication – both presentation, verbal and written skills
  • A passion for the media, including, PR and social media
  • The ability to plan, budget and strategise at a senior level
  • A persuasive and confident approach to creative projects
  • Effective team management capabilities
  • A keen attention to detail and budgetary restraints
  • Full awareness of creative processes and techniques, including digital platforms
  • An ability to demonstrate return on investment (ROI) to senior client stakeholders
Job Responsibility
Job Responsibility
  • Managing the cornerstone agency client
  • Liaising with client marcoms on press campaigns, creative projects and PR solutions
  • Briefing and updating the client on press campaigns
  • Analysing PR coverage and providing feedback to the client
  • Maintain a high level of performance on all deliverables
  • Ensure strong planning, service delivery and maintain a solid client/agency relationship
  • Support the agency’s new business and growth strategy
  • Execute duties and assignments as directed in compliance with objectives, KPIs and budgets
  • Act as the main point of contact internally to Account Directors and other senior management stakeholders
  • Developing industry, sector and product-focused PR campaigns
What we offer
What we offer
  • Competitive pay
  • Health insurance package upon successful completion of probation
  • 50% off Pure, Virgin Active or Nuffield Health Gyms via Vitality
  • Hybrid working environment
  • Company pension scheme
  • Personal development and opportunities to attend training courses
  • Up-to five weeks paid paternity leave for new Dads
  • 20 days annual leave, plus Christmas Eve to January 2nd off each year at the Directors discretion
  • Birthdays off
  • Bank Holidays observed
  • Fulltime
Read More
Arrow Right