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Pr manager

https://www.randstad.com Logo

Randstad

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Location:
China , Shanghai

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

360000.00 - 480000.00 CNY / Year
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Job Description:

You will be the key driver of the PR strategy in China, working closely with cross-functional teams (Marketing, Retail, Global PR) and managing local PR agencies and external stakeholders.

Job Responsibility:

  • PR Strategy Development & Execution: Devise and implement a comprehensive China PR strategy and yearly plan aligned with global and local marketing objectives
  • Media & Networking Management: Maintain, expand, and leverage a strong, established network across Tier 1 and relevant industry media (music, lifestyle, tech, and retail) to ensure high-quality and consistent brand coverage
  • Agency Management: Oversee and manage local PR agencies to ensure the consistent and effective execution of PR activities, maximizing media coverage and ROI
  • Social Media Relationship Management: Proactively manage all social media relationships and key opinion leaders (KOLs)/influencers to drive brand advocacy and authentic engagement
  • Ambassador & Endorser Programs: Identify, onboard, and manage local brand ambassadors and endorsers to amplify Marshall’s reach and credibility
  • Product & Tech Reviews: Drive the process for securing high-profile technology and product reviews across relevant media and digital platforms
  • PR Campaigns & Workshops: Lead the planning and execution of public relations events, product launches, press workshops, and media/influencer experience events
  • Crisis Communications: Monitor the social media landscape and media environment, proactively handling and mitigating potential brand crises in coordination with the relevant teams
  • Retail Support: Strategically support new store openings and major retail initiatives with impactful PR activities
  • Key Sponsorships: Support and promote involvement in key Chinese sports, music, and cultural movements

Requirements:

  • Minimum of 10 years of progressive experience in Public Relations, Communications, or a related field, preferably within the consumer electronics, lifestyle, or audio industry
  • Exceptional and in-depth understanding of the Shanghai and broader China media landscape, including traditional, digital, and social media ecosystems (WeChat, Weibo, Little Red Book, Douyin, etc.)
  • Demonstrated history of building and maintaining a very strong, relevant networking resource with top-tier media and KOLs in China
  • Excellent command of English (both written and spoken) is mandatory for global communication
  • Native Mandarin proficiency is required
  • Proven ability to manage multiple external agencies and internal stakeholders across different regions (China and HQ)
  • A keen understanding and appreciation for the brand, with a genuine passion for music, culture, and the lifestyle it represents is a significant plus

Additional Information:

Job Posted:
December 26, 2025

Expiration:
February 16, 2026

Employment Type:
Fulltime
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