PR Manager

The PR Manager is responsible for crafting an annual PR strategy for Canada for Movember’s annual campaign and proactively driving media coverage throughout the remainder of the year. This role works closely with the local marketing, advocacy, partnership and development teams, and liaises with global PR and program colleagues. The main objective is to successfully implement the global marketing approach in line with the local country strategies as it relates to Public Relations, including the management and monitoring of local PR agencies and freelancers where applicable. The focus of this role will be driving awareness of the Movember brand during the entire year, highlighted by activity supporting our flagship Movember campaign (Sep-Nov) driving registrations and raising funds. In addition, they will support key Global Impacts campaigns focused around our core cause areas including Prostate Cancer, Testicular Cancer, Mental Health & Suicide Prevention. The PRM will champion the Canadian campaigns internally at Movember, ensuring that agencies and partners have the tools they need to drive national and regional media coverage and instigate brand building initiatives leveraging traditional and new tactics that connect and engage our target audiences.