PR Manager - The Disney Store

• Plan and oversee integrated campaigns that drive brand awareness and business performance for Disney‑owned e‑commerce and Stores
• Present campaign plans to stakeholders, ensuring PR activity is maximised and aligned with marketing
• Anticipate and escalate potential issues, offering strategic solutions to minimise risk
• Advise on issues management and crisis communications, providing timely, strategic counsel
• Write and review campaign assets, including localised global materials such as press releases and key messaging
• Track, maintain and manage campaign budgets effectively
• Brief, secure and manage third‑party agencies to deliver against agreed workstreams
• Engage media and influencers to secure coverage across key themes, ranges and campaign moments
• Maintain and grow strong media and influencer relationships, identifying ongoing opportunities
• Deliver consistent publicity across priority media verticals to drive awareness and affinity for Disney Store
• Create compelling materials that support coverage and set high standards within the team
• Ensure seasonal campaigns feed into the media agenda and integrate with wider marketing plans
• Manage day‑to‑day work with third‑party agencies to support campaign delivery
• Share PR updates with the broader DCP EMEA communications team and in‑market contacts
• Partner with global owned retail communications colleagues to ensure EMEA activity ladders into international plans
• Build strong relationships and provide strategic PR counsel to internal stakeholders
• Stay informed on industry and media trends, identifying strategic opportunities for PR and events
• Support issues management planning, including drafting statements and monitoring brand risk
• Lead meetings, presentations and ideation sessions to inspire creative thinking and PR opportunities
• Support owned social channels from a PR perspective to ensure consistent, engaging messaging
• Produce comprehensive reporting for executive teams and stakeholders on PR impact

• Degree-level education in a related field or equivalent work experience within the relevant industry
• Proven track record of developing creative campaigns across different media and generating PR opportunities
• Experience planning, executing and evaluating innovative marketing campaigns
• Strong network of PR and global contacts
• Deep media knowledge across a range of markets and ability to produce effective media plans
• Experience managing teams, including coaching, mentoring and motivating
• Ability to create and execute high-impact PR campaigns from conception to delivery
• Excellent relationship management with external agencies and partners
• Commercial awareness and budget management skills
• Understanding of legal guidelines and brand profile across different markets
• Computer literacy (MS Word, Excel, PowerPoint, Keynote)
• Fluent English (essential)
• Flexibility for occasional UK, European or international travel as required
• Willingness to contribute to ad hoc projects and flex hours to meet business needs

other European languages (beneficial)