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The PR Manager, UK & Ireland plays a key role in the day‑to‑day operations of the UKI PR Centre of Excellence, supporting PR objectives for participating hotels across the UK and Ireland. Operating similarly to an in‑house PR agency, the COE drives top‑tier earned media and social exposure across consumer travel, lifestyle, trade, and regional media. This role is an active media relations position and supports the development and execution of strategic PR plans for the hotels.
Job Responsibility:
Develop ideas and drive press coverage for F&B activations, seasonal offers, partnerships, and destination storytelling
Align PR activity with each hotel's business plan and COE Scope of Work
Drive cross‑market collaboration with PR COEs in France, Germany, Spain, and Italy to secure UKI coverage for key hotels
Support UKI hotels by working with Marriott’s European PR teams to secure international coverage in key feeder markets
Serve as first point of contact for UKI hotel media enquiries
Ensure timely, accurate responses development media relationships within market
Build and maintain strong relationships with top‑tier travel, consumer, F&B, lifestyle, trade, business, and regional media
Proactively pitch hotel news and secure regular journalist/influencer engagement
Organise influencer and journalist hotel and F&B reviews with the PR Executive
Work with the other PR Manager within the team to train, guide, and develop the UKI PR Executive
Support the Senior Director of Communications, UKI & Nordics and EMEA Director of Issues & Crisis with reactive statements, media handling, and guidance for GMs and regional leaders
Manage external agencies (UK, Middle East), reviewing press releases and pitches and joining bi‑weekly hotel/agency calls
Oversee development of press releases, fact sheets, bios, round‑ups, and briefing documents
Prepare messaging for GM interviews and draft Q&A responses for EMEA Comms review
Ensure Marriott Bonvoy loyalty programme messaging is included in relevant UKI press materials
Track campaign performance against EMEA KPIs and manage media monitoring tools
Deliver hotel and area PR recap reports per COE tier level
Share stories, case studies, and visuals with EMEA Internal Comms for DLZ distribution
Requirements:
Minimum 4 years of PR/ Communications experience, ideally within travel, hospitality, or lifestyle sectors
Strong media and influencer relationships in UK lifestyle and travel media
Experience managing senior stakeholders and launching PR campaigns
Budget management, event experience, and prior hotel/brand exposure preferred
Strong UK media contacts across travel, lifestyle, luxury and trade
Passion for story generation and securing media coverage
Strategic thinker with strong commercial acumen and creative mindset
Strong relationship‑building skills with senior leaders and property teams
Highly organised, able to multi‑task, and adept at prioritisation
Data‑driven mindset, able to demonstrate ROI
High integrity and personal accountability
Willingness to travel and attend evening/weekend media events
Nice to have:
Additional languages are a plus
Budget management, event experience, and prior hotel/brand exposure preferred