CrawlJobs Logo

PR Leader

https://www.ikea.com Logo

IKEA

Location Icon

Location:
Switzerland , Spreitenbach

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

As a PR Leader you are part of our Communication function, and our purpose is to position IKEA as a meaningful and trusted brand. In this role you will be the country lead for Public Relations, responsible for our press office and for positioning the IKEA brand in Switzerland. This is an 80% maternity cover position to be filled from 1 August 2025 until 31 March 2026, with the potential for a fixed-term continuation to be evaluated toward the end of the contract.

Job Responsibility:

  • Develop and implement positioning strategies by creating and executing comprehensive communication strategies at the country level, focusing on both earned and owned media
  • Promote and protect the IKEA brand by developing and maintaining strong relationships with media and influencers to enhance and safeguard the brand's reputation
  • Engage in impactful communication by managing proactive and reactive communication efforts through media and strategic influencers to address both opportunities and challenges
  • Strengthen communication preparedness for crises by developing and implementing plans to handle reputational issues and crises, ensuring the organization is prepared to respond effectively
  • Identify and support IKEA leaders by training and supporting them to be effective and inspiring communicators
  • Act as a media spokesperson, when appropriate
  • Increase brand awareness by utilizing targeted media strategies and co-leading events to elevate brand awareness and engage the public effectively
  • Lead & develop a team with two direct reports

Requirements:

  • Proven track record in the leadership of communication teams and communication agencies
  • Passion for home furnishing and retail trends and implementing them in communication strategies
  • Many years of professional experience (at least 10+ years) in PR in the agency environment or at corporate side
  • Deep knowledge in media relations – product and brand communication and brand positioning, with a proven track record of managing media relationships effectively
  • Familiarity with the Swiss media landscape and up-to-date knowledge of traditional and social media platforms, their usage, and methods for measuring their impact
  • Ability to compile the results of press work into concise, impactful reports for C-level stakeholders
  • Skilled in stakeholder management and create engaging communication while effectively managing relationships with media and other stakeholders
  • Strong text and language skills in German OR French and English (written and spoken)

Nice to have:

  • Industry experience in retail
  • Worked on international brands
What we offer:
  • 15% staff-discount
  • 28 holidays (based on 100%)
  • Eight weeks paternal leave
  • Four months maternal leave
  • Contributions to public transport tickets or free on-site parking
  • Full access to the LinkedIn Learning platform
  • Discounted meals in the staff canteen
  • IKEA bonus system

Additional Information:

Job Posted:
May 20, 2025

Expiration:
March 31, 2026

Employment Type:
Parttime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for PR Leader

PR Leader

As a PR Leader you are part of our Communication function, and our purpose is to...
Location
Location
Switzerland , Spreitenbach
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
March 31, 2026
Flip Icon
Requirements
Requirements
  • Proven track record in the leadership of communication teams and communication agencies
  • Passion for home furnishing and retail trends and implementing them in communication strategies
  • Many years of professional experience (at least 10+ years) in PR in the agency environment or at corporate side
  • Deep knowledge in media relations – product and brand communication and brand positioning, with a proven track record of managing media relationships effectively
  • Ideally, industry experience in retail and have already worked on international brands
  • Familiar with the Swiss media landscape and have up-to-date knowledge of traditional and social media platforms, their usage, and methods for measuring their impact
  • Skilled in stakeholder management and create engaging communication while effectively managing relationships with media and other stakeholders
  • Strong text and language skills in German OR French and English (written and spoken)
Job Responsibility
Job Responsibility
  • Develop and implement positioning strategies by creating and executing comprehensive communication strategies at the country level, focusing on both earned and owned media
  • Promote and protect the IKEA brand by developing and maintaining strong relationships with media and influencers to enhance and safeguard the brand's reputation
  • Engage in impactful communication by managing proactive and reactive communication efforts through media and strategic influencers to address both opportunities and challenges
  • Strengthen communication preparedness for crises by developing and implementing plans to handle reputational issues and crises, ensuring the organization is prepared to respond effectively
  • Identify and support IKEA leaders by training and supporting them to be effective and inspiring communicators
  • Act as a media spokesperson, when appropriate
  • Increase brand awareness by utilizing targeted media strategies and co-leading events to elevate brand awareness and engage the public effectively
  • Lead & develop a team with two direct reports
What we offer
What we offer
  • 15% staff-discount
  • 28 holidays (based on 100%)
  • Eight weeks paternal leave
  • Four months maternal leave
  • Contributions to public transport tickets or free on-site parking
  • Full access to the LinkedIn Learning platform
  • Discounted meals in the staff canteen
  • IKEA bonus system
  • Fulltime
Read More
Arrow Right

Public Relations Leader

Are you a strategic communicator with bold ideas, a strong media instinct, and a...
Location
Location
Czech Republic , Praha 5-Zlicín
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years in strategic PR/media relations, ideally with regional/multi-market experience
  • Strong leadership and coaching skills — you inspire others and build capabilities
  • Deep understanding of media landscapes, digital trends, and modern storytelling
  • Experience with high-stakes communication and crisis handling
  • Passion for IKEA’s values, culture, and our mission to be a force for good
  • Fluent English (Czech, Hungarian or Slovak is a plus)
Job Responsibility
Job Responsibility
  • Lead the PR strategy for three countries, aligning product and corporate communications with our brand and business goals
  • Provide strategic direction and support to local PR teams, enabling them to deliver proactive, reactive, and activist communications
  • Strengthen our media and influencer relationships across the region, ensuring consistency with local relevance
  • Act as a trusted strategic advisor to country communication managers and senior stakeholders
  • Identify and prepare spokespeople, and act as a key spokesperson when needed
  • Drive communication preparedness, manage reputational risks, and lead during moments that matter
  • Collaborate with Marketing, Market Support, and other cross-functional teams to amplify campaigns and messages
What we offer
What we offer
  • A unique opportunity to lead and shape regional PR in a brand with a meaningful purpose
  • A warm, supportive culture where collaboration and innovation thrive
  • Flexibility, autonomy, and opportunities to grow personally and professionally
  • The chance to make a real impact on how IKEA is perceived and trusted across borders
  • Fulltime
Read More
Arrow Right

Public Relations Leader

Are you a strategic communicator with bold ideas, a strong media instinct, and a...
Location
Location
Czech Republic , Praha 5-Zlicín
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years in strategic PR/media relations, ideally with regional/multi-market experience
  • Strong leadership and coaching skills — you inspire others and build capabilities
  • Deep understanding of media landscapes, digital trends, and modern storytelling
  • Experience with high-stakes communication and crisis handling
  • Passion for IKEA’s values, culture, and our mission to be a force for good
  • Fluent English (Czech, Hungarian or Slovak is a plus)
Job Responsibility
Job Responsibility
  • Lead the PR strategy for three countries, aligning product and corporate communications with our brand and business goals
  • Provide strategic direction and support to local PR teams, enabling them to deliver proactive, reactive, and activist communications
  • Strengthen our media and influencer relationships across the region, ensuring consistency with local relevance
  • Act as a trusted strategic advisor to country communication managers and senior stakeholders
  • Identify and prepare spokespeople, and act as a key spokesperson when needed
  • Drive communication preparedness, manage reputational risks, and lead during moments that matter
  • Collaborate with Marketing, Market Support, and other cross-functional teams to amplify campaigns and messages
What we offer
What we offer
  • A unique opportunity to lead and shape regional PR in a brand with a meaningful purpose
  • A warm, supportive culture where collaboration and innovation thrive
  • Flexibility, autonomy, and opportunities to grow personally and professionally
  • The chance to make a real impact on how IKEA is perceived and trusted across borders
  • Fulltime
Read More
Arrow Right

Marketing & Communication Manager

The Marketing and Communications Manager is part of an important team that creat...
Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area
  • hospitality marketing or digital advertising experience preferred
  • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major
  • 2 years experience in the sales, marketing, digital or related professional area
  • hospitality marketing or digital advertising agency experience preferred
Job Responsibility
Job Responsibility
  • Executes annual marketing plan to budget
  • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns
  • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans
  • Manages F&B media schedules and verifies prompt settlement of accounts
  • Partners with property Revenue Management to verify correct offer loading
  • Executes email marketing, and display advertising
  • Maintains frequent, active engagement with Cluster eCommerce manager
  • Verifies all advertising for the hotel in digital channels is in alignment with brand voice
  • Facilitates social media engagement and updating content in local digital channels
  • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
  • Fulltime
Read More
Arrow Right

Director, HPE FS Executive Communications

We are seeking a proven, strategic individual to lead Executive Communications f...
Location
Location
United States , Spring, Texas
Salary
Salary:
143500.00 - 347500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 10 years of internal or external communications experience, with a Fortune 500 company, global enterprise, or a combination of either
  • Strong PR and social media experience
  • Extensive executive communications experience supporting top executive leadership and/or the C-suite, with a global technology leader preferred
  • Strong listener, collaborative, diplomatic, and consultative
  • Proven ability to lead teams, influence executives and peers, nurture talent, develop strategic plans, collaborate with cross-functional peers, and deliver business results
  • Experience guiding executives in communications strategies
  • ability to recommend performance strategies and techniques for public speaking, event presence, media engagements
  • Superior writing, editing, and presentation skills, with the ability to coach and uplevel others
  • Previous thought leadership campaign success and examples
  • Ideally based in New Jersey or Houston, Texas or willing to travel as needed
Job Responsibility
Job Responsibility
  • Understand the communications needs of various internal and external audiences
  • develop key messaging and communications plans to support key business priorities and drive desired outcomes
  • Manage a team of two including a senior communications manager and an individual contributor
  • partner closely with PR and AR leaders
  • Help drive the strategy and planning to support key internal and external events
  • Drive strategy and execution around the development of executive presentations
  • write and edit speeches
  • develop comms strategy and content for organizational announcements
  • draft emails, web content, blog posts, articles, etc
  • Oversee executive social media strategy
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Vice President Residential Marketing

To accelerate growth in the residential portfolio, Generac has created a new mar...
Location
Location
United States , Waukesha
Salary
Salary:
Not provided
energysystems.com Logo
Energy Systems
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15-20 years’ experience in marketing leadership positions with a proven record of enabling teams to deliver results that exceed expectations
  • Experience in a long purchase cycle category with high consideration and a complex path to sale
  • Proven history as a collaborator able to work cross-functionally, engage diverse groups of internal team members and build strong relationships
  • Seen as an effective and impactful people manager including demonstrated strength in building, coaching and motivating teams
  • Ability to think highly strategically with a keen understanding of brand and business building across going businesses, product marketing and channel marketing
  • Personal passion for our categories and strategy of powering a smarter world
Job Responsibility
Job Responsibility
  • Brand Management. Partner with the presidents and GMs to set the commercial strategy for the residential businesses and lead the marketing team to execute plans that support them. Develop the strategies and plans that meet or exceed goals for ongoing consumer awareness, consideration and closure of Generac’s consumer portfolio: Set and communicate strategy and coordinate execution with pricing, warranty, innovation, media and digital strategy, PR and creative studio leaders and teams. Build and deliver forecast for leads generated that coincides with the business needs to drive forecasted revenue growth. Set goals for paid and earned media to drive demand, develop the annual plans, and coordinate those across the organization. Building strong cross-functional collaboration with internal services teams like brand, media, PR and communications to enable great execution. Lead the development of creative strategy and execution for consumers and dealers, transform Generac into a more modern brand. Develop the annual plan for each business that informs the strategy and marketing plan. Provide budget oversight to stay on track with forecasts and against stated measures. See in the seams between businesses and look for ways to cross-sell to expand the number of products from Generac that each consumer has in their portfolio
  • New Product Marketing. Lead the commercial strategy and execution for new products – Generac has multiple tier 1 launches planned in the next year – a new home standby generator and a new battery energy storage system: Commercialize the newly developed commercial staged gate innovation process. Deliver commercial new product innovation milestone requirements in collaboration with product management. Contribute to forecasting the opportunity in partnership with sales and product management, synchronizing market share ambitions and marketing investment required to achieve those goals. Set strategies and goals for lead generation, partnering with brand and media teams executing those strategies, and working with Communications to drive PR
  • Team Building. Build and lead a team of marketers, setting an inspiring vision, guiding, providing feedback, and supporting the team to enhance their growth and development. Foster share and reapply and learning across product forms, where we have unique skills and capabilities. Motivate the team with impactful people management skills that embody our values - integrity, innovation, agility, teamwork, and excellence
  • Fulltime
Read More
Arrow Right

Sr Art Director Women's Contemporary Apparel

Our client is working on a Sr Art Director role with a top women's apparel compa...
Location
Location
United States , New York
Salary
Salary:
Not provided
solomonpage.com Logo
Solomon Page
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8-10 years of in-house Art direction experience, with substantial exposure to a wide variety of focus areas, including brand strategy, digital marketing materials, visual design, merchandising and collateral materials
  • Proven experience in leading and managing creative individuals
  • Should have robust network of photographers, stylists, producers, agencies, freelancers, etc.
  • Motivate and inspire others to achieve their best work and to create an enriching, high performance culture
  • Ability to make crucial creative decisions in a timely manner and serve as a composed and solution-oriented leader
  • Understanding of digital, social, PR, experiential, emerging platforms, and the evolving media landscape
Job Responsibility
Job Responsibility
  • Hold ownership over the look-and-feel, tone and manner of creative projects, continually striving to elevate the brand while ensuring thoughtful and consistent execution across all points of brand contact
  • Own the development of concepts for photoshoot campaigns from concept to final implementation
  • Work in tandem with the CEO and VP of Creative Services to align and set priorities for team projects and goals
  • Support the overall efforts of the internal creative department by delivering innovative campaigns, creative platforms and deliverables with solid, articulated creative strategy
  • Establish strategic creative solutions and develop a holistic consumer journey across multiple platforms. In addition to managing a team of direct reports, you will also manage freelance support and agency partners
  • Provide direction for design and branding teams design, creative tools etc
  • Partner closely with Senior Director of Creative Operations and production teams to calendarize, schedule and staff studio e-commerce shoots and special projects, on time and within budget
  • Motivate, inspire, and lead a robust team of creatives. Serve as a hands-on leader that drives quality and fosters a culture of innovation and pushing boundaries to create elevated and on brand assets
  • Develop visual standards/codes (including art direction, tone and manner, graphics, typography, video, curated UGC, commissioned and organic content)
  • Expand and refine visual experience of the brand while maintaining the core identity in video content across organic and paid social
What we offer
What we offer
  • medical, dental, 401(k), direct deposit and commuter benefits
  • bonus
Read More
Arrow Right

Communications Associate Manager

External Communications & PR – Communications Associate Manager role at PepsiCo ...
Location
Location
Egypt , New Cairo
Salary
Salary:
Not provided
pepsico.com Logo
Pepsico
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
  • 7-9 years of experience working a similar role: private sector or government
  • Strong communications, PR, and copywriting skills, with the ability to develop clear, compelling content aligned to strategic objectives
  • Demonstrated ability to translate complex ideas into effective messaging and content strategies across multiple channels
  • Excellent communicator in Arabic and English (both written and verbal)
  • Highly proactive and able to navigate ambiguity and complexity while developing successful solutions
  • Well-organized with strong attention to detail while working in a dynamic fast-paced environment
  • Ability to work collaboratively across functions, including comfort with supporting and interacting with senior executives
  • Event management experience, including planning, coordinating, and executing internal and external events while managing multiple stakeholders and timelines
  • Social media strategy and content expertise, including platform planning, content development, and live/event coverage to support communication and brand objectives
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive corporate communications strategy, encompassing the Strategic Business Plan (SBP) and Annual Operating Plan (AOP), including external and executive communications, Brand PR, and the Corporate Social Responsibility (CSR) communications plan
  • Executive communication strategy and action plan for the Business Unit General Manager (GM) driving visibility and leadership on Performance With Purpose (PWP) with key stakeholders
  • Actively manage relations with media to ensure right corporate positioning of PepsiCo within the community and external stakeholders
  • Represent and support external engagements for PepsiCo with external bodies, government and strategic customers (e.g. industry, legal and regulatory) in partnership with Public Policy & Global Affairs (PPGA)/Solicitors Regulation Authority (SRA)/business leaders
  • Oversee and execute all Public Relations (PR) and External communications events
  • Own and drive the communication aspect of the social impact agenda in Egypt
  • Managing Agencies and relations with NGOs and partners to further drive PEP agenda from communications aspect
  • Liaise and manage the partnership with PepsiCo foundation regarding the joint projects in Egypt from communications aspect
  • Drive brand communication and consumer PR for our portfolio and work closely with BU marketing team and category teams to support their cycle plan
  • Manage end-to-end Brand PR activities, including media relations, press releases, spokesperson positioning, influencer partnerships, reputation monitoring, crisis communications, and campaign measurement, ensuring consistent brand messaging and strong media presence
Read More
Arrow Right