PR Leader

• Develop and implement positioning strategies by creating and executing comprehensive communication strategies at the country level, focusing on both earned and owned media
• Promote and protect the IKEA brand by developing and maintaining strong relationships with media and influencers to enhance and safeguard the brand's reputation
• Engage in impactful communication by managing proactive and reactive communication efforts through media and strategic influencers to address both opportunities and challenges
• Strengthen communication preparedness for crises by developing and implementing plans to handle reputational issues and crises, ensuring the organization is prepared to respond effectively
• Identify and support IKEA leaders by training and supporting them to be effective and inspiring communicators
• Act as a media spokesperson, when appropriate
• Increase brand awareness by utilizing targeted media strategies and co-leading events to elevate brand awareness and engage the public effectively
• Lead & develop a team with two direct reports

• Proven track record in the leadership of communication teams and communication agencies
• Passion for home furnishing and retail trends and implementing them in communication strategies
• Many years of professional experience (at least 10+ years) in PR in the agency environment or at corporate side
• Deep knowledge in media relations – product and brand communication and brand positioning, with a proven track record of managing media relationships effectively
• Ideally, industry experience in retail and have already worked on international brands
• Familiar with the Swiss media landscape and have up-to-date knowledge of traditional and social media platforms, their usage, and methods for measuring their impact
• Skilled in stakeholder management and create engaging communication while effectively managing relationships with media and other stakeholders
• Strong text and language skills in German OR French and English (written and spoken)

Industry experience in retail and have already worked on international brands

• 15% staff-discount
• 28 holidays (based on 100%)
• Eight weeks paternal leave
• Four months maternal leave
• Contributions to public transport tickets or free on-site parking
• Full access to the LinkedIn Learning platform
• Discounted meals in the staff canteen
• IKEA bonus system