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PR Executive

apetito.co.uk Logo

apetito UK

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Location:
United Kingdom , Trowbridge

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

At apetito | Wiltshire Farm Foods, we are on an ambitious journey. With bold growth targets ahead, building trust and telling our story well will be key to our success. As PR Executive, you will play an important role in delivering day-to-day PR activity across the business, helping to bring our stories to life and support our reputation across priority markets. This is a hands-on role that offers excellent exposure, responsibility and development for someone looking to grow their career in PR within a purpose-led organisation. Working closely with the PR Manager and Senior PR Executive, you will take responsibility for defined PR activity, supporting press office delivery, media engagement and content creation, while building confidence, capability and sector understanding over time.

Job Responsibility:

  • Deliver integrated PR activity across apetito's priority markets, ensuring outputs are accurate, timely and aligned with campaign objectives
  • Support the running of the press office, including drafting press releases, managing media monitoring, logging coverage and maintaining media lists
  • Support media relations activity by pitching stories, responding to enquiries under guidance and helping to manage forward features and opportunities
  • Create engaging PR content, including press materials, case studies and social media content, working closely with Creative and Digital colleagues where required
  • Build understanding of our markets and audiences by staying informed on key issues and trends, attending relevant events and engaging with colleagues across the business
  • Track PR coverage and activity performance, supporting reporting and learning to inform future activity
  • Work collaboratively with colleagues across Brand & Communications and the wider business to support campaigns and share stories
  • Support internal and external events, conferences and other Brand & Communications activity as required

Requirements:

  • Experience in PR, communications or a related field
  • Strong writing skills and confidence producing content for different audiences
  • Good organisational skills with the ability to manage multiple tasks and deadlines
  • Confidence to build relationships and represent the organisation professionally
  • Familiarity with social media platforms from a PR perspective
  • Curious and eager to learn: Proactively builds PR skills, sector knowledge and commercial understanding, seeking out opportunities to learn and improve
  • Clear and confident communicator: Expresses ideas professionally and thoughtfully, adapting style to different audiences and situations
  • Creative storyteller: Enjoys finding engaging, relevant ways to bring stories to life that demonstrate how we make a real difference
  • Organised and dependable: Manages time well, balances multiple tasks and deadlines, and takes pride in delivering accurate, high-quality work
  • Resilient and adaptable: Comfortable working in a fast-paced environment, responding positively to feedback and changing priorities
  • Team-oriented: Works collaboratively, supports colleagues and contributes positively to shared goals and team culture
  • Values-driven: Demonstrates integrity, enthusiasm and accountability, consistently reflecting apetito | Wiltshire Farm Foods’ commitment to make a real difference

Nice to have:

  • Press office or media relations experience
  • Experience within food, health or social care sectors
  • PR qualification or equivalent professional development
What we offer:
  • Competitive salary – accredited Living Wage employer
  • 25 days holiday per year, including bank holidays
  • Option to purchase up to 5 additional days holiday per year
  • Discretionary annual bonus scheme
  • Pension scheme - employer matched contributions up to 4%
  • Life assurance scheme worth at least 1x annual salary
  • Free meals, snacks and beverages on site
  • Free parking
  • Free turkey or voucher at Christmas
  • apetito perks scheme including salary sacrifice options and retail discounts

Additional Information:

Job Posted:
May 04, 2026

Expiration:
May 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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