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This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Corporate PR activities by working closely with Global team as well as Japan leadership team.
Job Responsibility
Implement seasonal Marketing initiatives within the country for the category
Develop relations with Media and key influencers for the category
Manage and implement the local PR calendar for the category
Manage and implement the local Corporate PR activities
Develop and implement PR plans to budget aligned with other marketing functions to optimise brand exposure to consumer for the performance category
Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required
Develop media relations strategy and ensure effective implementation
Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category
Manage PR agency, including agency reviews and contract renewals
Manage Corporate PR activities including media relations, newsletters
Requirements
Bachelor degree
3 - 5 years experience in PR or Advertising agency