PR Event Manager

As a global sports goods enterprise, it covers diverse sports scenarios including running, hiking, and skiing through its portfolio of independent brands. The group maintains a strong business presence in major global markets, delivering high-performance equipment to athletes and enthusiasts worldwide. Focusing on product R&D and sustainable production, the company is deeply committed to meeting the professional needs of different sports enthusiasts. About the Team: The team possesses strong omni-channel integration capabilities, seamlessly bridging the gap between brand strategy and market execution. It coordinates PR events, digital marketing, and retail terminals to ensure a cohesive and powerful brand presence across all touchpoints. The team is dedicated to ensuring the brand maintains a premium and professional market image even during periods of rapid expansion. About the Job: This role focuses on the end-to-end management of brand offline events, leading the entire lifecycle from creative planning and venue setup to on-site execution and post-event review for brand pop-ups, community sports parties, and new product launches. It requires expertly coordinating vendor resources to strictly control event budgets while maintaining the highest standards of quality and safety. The position involves close collaboration with social media teams to drive secondary content promotion, effectively expanding the brand's offline influence into the digital space.