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PR Director

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Walker Sands

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Location:
United States , Seattle

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

110000.00 - 114950.00 USD / Year
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Job Description:

Walker Sands is looking for a strategic, results-driven public relations director to join our growing strategic communications team in Seattle. As a PR Director, you will develop compelling narratives and smart strategies for some of the most exciting B2B brands in cybersecurity, AI, IT and more — building awareness and credibility, and driving reputation across a growing mix of earned and shared channels.

Job Responsibility:

  • Lead high-value PR programs with a focus on shaping stories, developing communications strategies, and overseeing execution across earned media, social media, analyst and influencer relations
  • Act as a trusted advisor and thought partner to senior-level client contacts
  • Demonstrate a strong understanding of your clients’ industries, businesses and audiences. Develop deep subject matter expertise and ensure programs align to clients’ marketing and business objectives
  • Set KPIs for client programs, with a focus on generating results that meet clients’ goals, and bringing a sophisticated understanding of various metrics that clearly demonstrate the impact of communications programs
  • Manage a team of PR Managers and Media Relations Specialists, fostering a culture of lifelong learning, curiosity and collaboration
  • Take an agency-first mindset to support business growth, including proposal development and presentation for new PR business, and collaborating with cross-functional agency services leaders to grow existing accounts
  • Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity

Requirements:

  • 6-7 years of experience leading client accounts in a PR agency, or in-house equivalent, with some level of exposure to aspects of digital marketing
  • Experience leading PR programs for the B2B and/or technology spaces, with expertise in cybersecurity and/or AI preferred
  • Experience developing client strategies that blend earned placements with shared/paid amplification and branded content
  • Demonstrated success leading a PR campaign amplified by other channels
  • Understanding of shifts in media consumption and experience proactively identifying opportunities across digital publishers, podcasts, newsletters, and social platforms
  • Experience using AI to enhance media targeting and insights, media list building, sentiment analysis, content generation
  • Experience directly managing junior team members with a specific focus on client work, professional development and prioritization/time management
  • Successful track-record of building trusting relationships with executive-level and C-level client contacts
  • Curiosity and commitment to evolving your work with new tools and technologies, including generative AI and measurement platforms
  • Experience supporting the new business process, including proposal development
  • Ability to plan and manage team resources, with a demonstrated track record of running programs profitably and successfully

Nice to have:

  • Curiosity and a challenger mindset
  • Industry obsession with latest trends in tech, AI and cybersecurity
  • Leadership rooted in trust, growth and collaboration
What we offer:
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO
  • Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Mix of in-office and remote work, with tools to stay connected across teams
  • Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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