PR & Communications Manager

• Work closely with the wider Marketing Team to align PR and digital marketing initiatives, ensuring a cohesive brand message across all channels
• Support the design and delivery of strategic marketing plans for European hotels, contributing PR insights and brand positioning
• Collaborate on digital and social media activity to maximise visibility and engagement from PR-led campaigns
• Assist in the management of third-party agencies and brand partners to optimise media coverage, content creation, and campaign performance
• Manage Cycas corporate communications including website content, employee spotlights, CSR initiatives, and company profiling
• Develop and maintain a consistent tone of voice and visual identity across all communication channels
• Support internal communications initiatives, including company newsletters, internal campaigns, and key leadership messages
• Build and maintain a robust media list
• manage press relations and oversee external PR agencies
• Draft and distribute press releases, media alerts, and thought-leadership content
• Oversee the Cycas crisis communications framework and coordinate response protocols with senior leadership and brand teams
• Monitor media coverage, track sentiment, and prepare monthly and quarterly PR performance reports
• Oversee influencer and brand partnerships, streamline media requests, and ensure alignment with brand standards and ROI objectives
• Negotiate partnership terms and evaluate content impact through analytics and reporting tools
• Develop hotel-level PR toolkits and train General Managers and on-property teams to leverage them effectively
• Deliver PR trend decks and media insights to hotels
• Provide guidance on hotel story angles, local PR opportunities, and brand messaging consistency
• Amplify portfolio presence at tradeshows, industry events, and community initiatives in collaboration with Sales and Operations teams
• Manage Destination Marketing Organisation (DMO) relationships alongside the Sales team
• Support internal and external corporate events, media visits, and awards submissions
• Lead PR activity for new hotel openings — including press releases, media visits, and activation planning — in alignment with the Development and People & Culture teams
• Coordinate pre-opening communications timelines and launch plans
• Develop and maintain relationships with global brand PR contacts

• Minimum five years’ experience in PR, Communications, or Brand Marketing, ideally within hospitality or travel
• Proven ability to manage media relations and secure impactful coverage across trade, national, and digital outlets
• Experience working in a multi-brand or pan-European environment is highly desirable
• Strong writing, storytelling, and editing skills with attention to detail and brand tone of voice
• Excellent stakeholder management, able to influence at all levels internally and externally
• Understanding of digital marketing fundamentals including SEO, social media, and campaign performance metrics
• Ability to manage multiple projects simultaneously in a fast-paced, international environment
• Team player with a proactive mindset and passion for collaboration
• Fluent in English (spoken and written)
• another European language is an advantage

another European language is an advantage

• Health care
• Discounted hotel stays & others