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Lead the brand image and communications strategy for a prestigious luxury brand in Japan. Develop and execute impactful PR campaigns across various media channels, and collaborate with key influencers to elevate brand visibility.
Job Responsibility:
Develop and implement a comprehensive PR and communications strategy aligned with global and local marketing objectives
Manage the PR and communications budget and track key performance indicators (KPIs) to optimize campaign effectiveness
Build and maintain strong relationships with key media contacts, influencers, and celebrities
Oversee media relations and proactively secure positive media coverage
Develop and execute influencer marketing campaigns
Plan and execute engaging brand events and press days
Manage PR and event agencies
Ensure the consistent and high-quality visual assets and branded content across all platforms
Requirements:
Bachelor's degree in Marketing, Communications, or a related field
7+ years of experience in PR and communications, ideally within the retail/fashion industry
Proven track record of success in developing and executing PR strategies that have demonstrably improved brand awareness and reputation
Strong relationships with key media contacts within the Japanese fashion and lifestyle industries
Experience in managing PR and event agencies
Excellent communication and presentation skills in both Japanese and English (business level English required)
Strong project management skills and ability to work effectively under pressure to meet tight deadlines
Experience managing budgets and tracking performance metrics
Experience with digital PR and social media marketing is essential