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80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates. Our client is a fast-growing, mission-driven skincare brand redefining what clean beauty can be. Rooted in ancient botanical science, they've developed a proprietary approach to formulation that strips out fillers and replaces them with potent, plant-derived actives – delivering clinically backed results with a radically smaller environmental footprint. They've built real product credibility, a loyal customer base, and a story that the beauty world is paying attention to – and now need a PR leader to amplify it. This is a rare opportunity to own the narrative for a brand at an inflection point – shaping how the industry understands the future of clean, high-performance skincare.
Job Responsibility
Developing and executing media engagement strategies across national consumer press, regional outlets, and trade publications
Leveraging an established Rolodex of beauty and lifestyle media contacts to land high-impact coverage
Writing, editing, and distributing top-tier press releases and brand stories that elevate the company's unique positioning
Building and sustaining strong relationships with journalists, editors, and industry voices – with proactive pitching and diligent follow-through
Leading paid media and ad-buying strategy in print and digital outlets to extend brand reach
Planning and executing press events, brand activations, and media roundtables that communicate premium brand identity
Tracking media coverage, compiling press clippings, and delivering insights to leadership
Supporting influencer outreach, brand gifting programs, and cross-functional communications as needed
Partnering closely with the VP of Marketing to align PR with broader brand strategy
Requirements
5+ years of PR experience in beauty – clean, luxury, or high-growth brands preferred
A proven track record as a top-tier storyteller: writing and placing impactful press releases is second nature
Strong, established relationships with journalists and editors across beauty, wellness, and lifestyle media
Experience managing paid print and digital ad buying in leading media outlets
Demonstrated ability to plan, manage, and execute press events and brand activations end-to-end
Excellent written and verbal communication skills with meticulous attention to detail
Highly organized, self-motivated, and calm under the pressure of a fast-moving environment
A creative, solutions-first mindset and genuine passion for purpose-driven brands