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Our client, a well-established and highly regarded UK trade association within the freight and logistics sector, is seeking a PR & Media Manager to raise its external profile and position the organisation as the leading voice within its industry. The organisation represents businesses across international freight and supply chain services, working closely with Government, regulators and global partners. It supports members through advocacy, training, events and communications. This role is media-focused, working alongside the digital communications and events team, and will also support audience reach and engagement of the organisation’s TV and multimedia output, including on-screen presentation and other high-profile external initiatives. This is not an internal communications role – the focus is external media, PR strategy and proactive profile-building.
Job Responsibility:
Develop and maintain strong relationships with journalists, trade publications, Government departments and industry media
Proactively secure coverage in national and trade press and broadcast media for initiatives, awards, conferences and policy positions
Write and distribute press releases, media statements, thought leadership pieces and articles
Support the organisation’s TV and multimedia output by promoting interviews, features and news externally
Act as an on-screen presenter, interviewing guests and representing the organisation publicly
Monitor media coverage and provide briefings and reporting to senior management and the communications team
Identify and pitch story ideas to raise the organisation’s profile within the freight and logistics sector
Act as a media point of contact, responding to enquiries and arranging interviews with spokespeople
Collaborate with the communications team to ensure consistent messaging across channels
Maintain a strong B2B social media presence on LinkedIn and actively engage with organisational channels and relevant audiences
Requirements:
Proven experience in media relations and PR, ideally within logistics, transport, trade associations or B2B environments
Strong network of journalist contacts in trade and national media
Track record of proactive profile-raising and successful media campaigns
Excellent written and verbal communication skills
On-camera presenting and interviewing experience
Understanding of freight, logistics or transport sectors
Confident representing an organisation publicly, including interviews and media briefings
Able to work independently and manage multiple priorities