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PR Account Manager

United Kingdom, London 38000.00 - 40000.00 GBP / Year · Job Posted February 13, 2026
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Job Description

This role will be responsible for leading the strategy and delivery of PR activity for tourist boards, hotels and tourism. The successful candidate will be proactive, highly organised and able to work both autonomously and as part of a wider team to deliver impactful media coverage across print, digital and broadcast channels. The role includes responsibility for managing media relations, pitching, journalist hosting programmes and the delivery of PR events such as media lunches, experiential stunts and briefings. In addition, this role will have line management responsibility for a PR Executive, supporting their development and ensuring consistently high standards of delivery across all PR activity. The PR Account Manager will play a key role in shaping PR strategy, mentoring junior team members and ensuring client expectations are exceeded.

Job Responsibility

  • Responsible for developing and implementing the UK PR strategy
  • Develop and maintain strong relationships with key UK media contacts
  • Running the UK press office
  • Managing famil programmes including collaboration with key partners
  • Generating campaign ideas and managing them end to end
  • Establish strong relationships with key stakeholders
  • Attend events on behalf of clients
  • Organise project related events
  • Provide monthly reports on coverage and activity
  • Report hero coverage and flagship projects
  • Lead performance reviews with clients
  • Develop relationships with relevant Government Departments in London
  • Manage the PR budget on behalf of clients
  • Provide advice and respond to issues that could impact clients' reputations
  • Line manage a PR Executive
  • Support the professional growth of junior team members
  • Oversee workload planning and prioritisation
  • Review and quality-check press materials
  • Support onboarding and training of new team members
  • Contribute to building a positive team culture
  • Travel to Australia and other destinations
  • Contribute to new business development
  • Support and lead elements of RFP responses and pitch presentations
  • Mentor junior team members involved in pitch preparation and delivery

Requirements

  • Minimum 5 years' experience in PR, including at least 2 years at PR Account Manager or Senior Account Executive level
  • Experience of line managing, mentoring or coaching junior team members
  • Proven ability to manage multiple priorities and deliver against deadlines
  • Strong written and verbal communication skills
  • Confident presentation and client-facing skills
  • Tenacious and solutions-focused, able to work autonomously
  • Proactive and driven to exceed client expectations and deliver outstanding results
  • Ability to travel in Europe and worldwide as required
  • Strong work ethic and collaborative team approach
  • IT skills including Microsoft Office, Canva and InShot
  • Experience managing and tracking budgets
  • Fluent written and spoken English

What we offer

  • Plus Excellent Benefits
  • Excellent opporunity to travel overseas
  • flexible working patterns available

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