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42DM Logo 42DM · IT - Software Development

PPC Team Lead

United States, Tenafly · Job Posted December 01, 2025
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Job Description

42DM is a global full-service B2B marketing agency for tech businesses, founded in 2016 and dedicated to tech companies in Inbound Marketing, Demand Generation, ABM, and MarTech operations. The PPC Team Lead role combines hands-on expertise in paid acquisition with leadership responsibilities, focusing on driving measurable ROI for global tech companies and mentoring the PPC team.

Job Responsibility

  • Define and execute the strategic vision for PPC Dept, including success criteria, budget models, and full-funnel workflows
  • Act as a senior advisor for top-tier clients, guiding campaign direction and ensuring delivery quality
  • Collaborate with agency leadership to shape pricing strategies, delivery models, and service packaging
  • Mentor and empower PPC specialists and seniors to own delivery while aligning with long-term strategy
  • Lead and optimize multi-channel PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads as core
  • X, Bing, Snapchat, CPI networks as expansion)
  • Develop advanced remarketing strategies (GDN, Facebook, dynamic remarketing) aligned with client goals
  • Drive performance improvements through data-driven optimization of ads, bids, targeting, and creative assets to boost CTR, CPL, and conversions
  • Explore, test, and validate new paid traffic channels, scaling those that prove effective
  • Ensure accuracy of analytics setup (GTM, GA4, Firebase) and tracking across funnels and events
  • Produce weekly dashboards and in-depth monthly/quarterly reports, combining operational analysis with market and competitor insights
  • Translate campaign performance into actionable recommendations for clients, identifying growth opportunities
  • Build and maintain KPI monitoring systems to ensure campaigns meet or exceed goals
  • Lead, coach, and develop a high-performing PPC team, fostering a culture of accountability, growth, and innovation
  • Set clear objectives, KPIs, and career development paths for team members
  • Promote cross-departmental collaboration with Customer Success, MarTech, and Creative teams

Requirements

  • English proficiency at Upper-Intermediate level or higher
  • 4+ years of hands-on PPC experience, with at least 2 years managing LinkedIn Ads campaigns
  • Proven track record in B2B PPC campaigns for tech clients (US/EU markets)
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads
  • Proficiency with tracking & analytics (GA4, GTM, Firebase)
  • Strong analytical skills with the ability to interpret data, forecast, and create actionable insights
  • Experience leading a PPC team or mentoring specialists

Nice to have

  • Experience with HubSpot or other CRM/marketing automation platforms
  • Familiarity with Account-Based Marketing (ABM) strategies
  • Knowledge of additional platforms (X, Bing, Snapchat, CPI networks)
  • Certifications (Google Ads, Google Analytics, Facebook Blueprint)
  • Strong client communication and consulting skills, including executive-level reporting
  • Successful case studies of PPC campaigns in B2B tech to share during interviews

What we offer

  • Competitive compensation package
  • Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired
  • Paid time off — vacation, sick days, and company-wide holidays (with floating days included)
  • Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval)
  • Company-provided equipment — including laptop and key resources
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