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PPC Specialist

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Evaro

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Location:
United Kingdom , Norwich

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Salary:

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Job Description:

Join us as a PPC Specialist to create, optimise, and scale Google Ads campaigns that drive sustainable growth. You will play a key role in building campaigns from the ground up, driving ROI, and improving performance through data-driven optimisation. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.

Job Responsibility:

  • Build Google Ads campaigns from scratch, including campaign setup, ad groups, and targeting strategy
  • Develop comprehensive keywords through research, competitor analysis, and performance insights
  • Create compelling ad copy and test variations to maximise click-through and conversion rates
  • Monitor conversion tracking and attribution models to measure true campaign effectiveness
  • Manage budget allocation across campaigns to optimise overall account performance
  • Conduct ongoing keyword optimisation, including adding negative keywords, adjusting bids, and refining match types
  • Monitor and optimise Quality Scores to reduce cost per click and improve ad positioning
  • Perform regular competitor analysis to identify opportunities and stay ahead of market trends
  • Analyse performance data daily to identify trends, issues, and opportunities for improvement
  • Create detailed performance reports with actionable insights and recommendations
  • Use A/B testing methodologies to continuously improve campaign elements
  • Manage Google Merchant Center setup and ongoing maintenance, including product feeds and data sources
  • Ensure accurate product data synchronisation and troubleshoot feed errors
  • Monitor conversion tracking
  • Stay current with Google Ads platform updates, beta features, and best practices
  • Understand Evaro’s business model, unit economics, and growth objectives to inform paid search strategy
  • Identify new opportunities for campaign expansion, including new products, audiences, or campaign types
  • Provide commercial recommendations on budget allocation and investment decisions
  • Collaborate with wider marketing and commercial teams to align paid search with overall business goals

Requirements:

  • 3+ years hands-on experience managing Google Ads campaigns with demonstrable results
  • Proven track record of building successful campaigns from scratch and achieving strong ROAS (ideally 3x+ or equivalent metrics)
  • Expert-level knowledge of Google Ads platform, including Search, Shopping, Display, and Performance Max campaigns
  • Strong technical skills with Google Merchant Center, product feeds, and data source management
  • Excellent analytical skills with ability to extract insights from complex data sets and translate into action
  • Deep understanding of keyword research, competitor analysis, and search intent
  • Experience with conversion tracking, Google Analytics, and attribution models
  • Self-starter who thrives working independently with minimal supervision
  • Commercial understanding of the business in terms of profitability
  • Meticulous attention to detail with strong organisational and time management skills
  • Comfortable working in a fast-paced startup environment with evolving priorities

Nice to have:

  • Experience in healthcare, digital health, or another regulated industry
  • Google Ads certifications
  • Experience with B2C or B2B2C business models
  • Familiarity with marketing automation platforms and CRM systems
  • Experience working with e-commerce platforms and shopping feeds
  • Understanding of landing page optimisation and conversion rate optimisation principles
  • SQL or data analysis tool experience (Looker, Tableau, etc.)
What we offer:
  • Competitive salary
  • Pension scheme
  • Opportunities for professional development and growth
  • A modern office based just outside of Norwich
  • Regular team building and events

Additional Information:

Job Posted:
January 31, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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