PPC Specialist

• Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
• Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
• Manage total conversions and cost per conversion to maintain efficiency targets
• Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
• Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
• Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
• Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions
• Pause non-performing keywords and add converting keywords identified through search terms reports
• Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
• Enable and manage bidding strategy experiments based on performance KPIs
• Implement Search Impression Share bid strategies for highly competitive accounts
• Conduct A/B testing of ad copy and landing pages to improve campaign performance
• Refresh ad copy and pin headlines for improved CTR and quality control
• Review and optimize asset extensions
• Perform periodic conversion tracking function checks via Google Tag Manager
• Conduct periodic keyword research via Keyword Planner
• Review auction insights to perform competitor analysis and inform bidding strategy adjustments
• Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team
• Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
• Review landing page designs and campaign spreadsheets, then submit to CXM for client approval
• Coordinate with development team to schedule landing page builds and assign subdomain tasks
• Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail
• Test all conversion tracking implementations prior to campaign launch
• Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured
• Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
• Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
• Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information
• Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out
• Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
• Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
• Deliver client-facing calls using best practices established by the PPC Director
• Create and distribute bi-weekly reports to CXMs
• Successfully onboard and manage new accounts following Director-guided best practices
• Review LSA accounts 1-2 times per week to provide proper consultation
• Follow Director-established guidelines to deliver best practices consultation for each client
• Guide clients through the LSA onboarding process and gather all necessary information
• Review leads weekly and document quality and intake performance
• Prepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director
• Conduct account analysis and track optimization action items for each managed account
• Participate in team meetings and contribute to department knowledge sharing

• 1-3 years of hands-on Google Ads management experience
• Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
• Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
• Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred
• Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong communication skills with ability to present performance data and insights to clients and internal teams
• Google Ads certification preferred
• Experience with Local Services Ads is a plus
• Bachelor's degree in Marketing, Business, or related field preferred

• Google Ads certification preferred
• Experience with Local Services Ads is a plus
• Bachelor's degree in Marketing, Business, or related field preferred

Fully remote work arrangement