PPC Specialist

• Oversee and optimize high-budget paid search campaigns across Google Ads and Microsoft Ads, ensuring profitability and scalability
• Conduct ongoing maintenance tasks such as query mining, bid adjustments, and refining campaign structures to sustain performance
• Manage both brand and non-brand search campaigns, with opportunities to expand into Demand Generation and Performance Max strategies
• Design, implement, and analyze testing initiatives ranging from simple A/B experiments to more complex evaluation methods
• Partner with the paid media team to ensure campaign execution aligns with overarching business objectives
• Provide clear and actionable insights to stakeholders, including performance updates, test outcomes, and optimization strategies
• Maintain comprehensive documentation of campaign structure, testing results, and learned strategies for future reference

• Minimum of 2 years of hands-on experience managing paid search campaigns at significant budget levels
• Proficiency in using Google Ads and Microsoft Advertising platforms
• Proven track record of optimizing campaigns to achieve business-focused goals while balancing efficiency and scalability
• Strong analytical skills and attention to detail, with the ability to prioritize tasks effectively in a fast-paced environment
• Excellent communication skills, capable of explaining strategies and results to stakeholders
• Self-motivated and able to work independently, particularly in remote settings
• Collaborative mindset with a focus on clear documentation and consistent processes

Familiarity with regulated industries, such as financial services, is preferred

• Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance
• Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan