PPC Specialist Jobs

PPC Specialist

Robert Half

Location:
United States, Saranac

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced PPC Specialist with a strong background in paid search strategies to join our team on a long-term contract basis. In this role, you will leverage your expertise in Google Ads and analytics to drive effective campaigns that maximize ROI. Based in Saranac, Michigan, this position offers the opportunity to collaborate on innovative solutions that enhance paid media performance.

Job Responsibility:

Design and implement data-driven paid search campaigns across various platforms to achieve targeted outcomes
Perform regular optimizations of PPC campaigns to improve performance and reduce costs
Monitor, analyze, and report on campaign metrics using tools like Google Analytics to inform strategy adjustments
Manage Google Ads accounts, including keyword research, bid adjustments, and ad copy creation
Conduct A/B testing to evaluate and refine ad performance
Collaborate with cross-functional teams to align paid media strategies with overall marketing goals
Stay updated on industry trends and changes in paid search algorithms to maintain competitive positioning
Troubleshoot and resolve issues related to campaign performance or technical challenges
Develop and present detailed reports that highlight campaign results and actionable insights
Identify opportunities for scaling campaigns while maintaining cost efficiency

Requirements:

Minimum of 5 years of experience in PPC and paid search campaign management
Expertise in Google Ads, Google Ad Manager, and Google Analytics
Proven ability to optimize campaigns to achieve high ROI and performance metrics
Strong analytical skills to interpret data and make informed decisions
Familiarity with A/B testing methodologies and tools
Knowledge of keyword research and bid strategy techniques
Excellent communication skills to collaborate effectively with team members and stakeholders
Ability to adapt to evolving industry trends and technologies

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
October 18, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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