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Wonderist Agency - Dental Marketing · -

Ppc Specialist

United States, San Diego · Job Posted May 29, 2026
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Job Description

The PPC Specialist will own the strategic direction, execution, and performance of Google Ads campaigns for a portfolio of dental clients. You'll be responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team.

Job Responsibility

  • Set the strategic direction for new PPC launches, including market and competitor research, campaign angle development, budget recommendations, and offer validation
  • Prepare kickoff materials and strategy briefs, and join pre-launch prep calls with client success and service teams to align on launch plans
  • Coordinate the creation of landing pages by submitting tickets to web and CRM teams, gathering assets from clients, and QA'ing final builds
  • Manage requests created for internal teams (e.g., CRM fixes, workflow updates, landing page updates, credit card or verification requests), ensuring clear communication, follow-up, and quality control
  • Conduct proactive account audits, analyzing full-funnel performance from ad click to patient production
  • Review monthly account reports, highlighting trends, surfacing issues, and recommending next steps for performance improvement
  • Prepare for client reporting and escalation calls by consolidating performance insights, reviewing metrics, and building supporting decks as needed
  • Attend client calls to review performance, align on strategy, and address questions alongside the CSM
  • Participate in weekly PPC meetings with external partners to align on processes, priorities, and escalations
  • Attend internal touchpoints including biweekly 1:1s, weekly team meetings, and monthly company-wide updates
  • Contribute to cross-team initiatives, process improvements, and new projects as business needs evolve

Requirements

  • 3+ years of experience managing Google Ads campaigns in an agency environment
  • Google Ads Certified, with proven success in lead generation and performance optimization
  • Demonstrated ability to lead client strategy, own performance outcomes, and navigate escalation situations
  • Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction
  • Strong analytical skills with proficiency in interpreting data, identifying trends, and making data-driven decisions
  • Excellent communication skills, both written and verbal, with the ability to explain complex PPC concepts to diverse audiences
  • Proven ability to oversee a large portfolio of accounts and priorities in a fast-paced environment

Nice to have

  • Healthcare or dental marketing experience
  • Experience developing SOPs or training materials for PPC processes
  • Webflow or CMS platform experience
  • Working knowledge of Google Apps Script
  • Uses AI to enhance your workflow or creative process
  • Paid Social or SEO experience
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