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The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.
Job Responsibility:
Administering and managing Pay per Click media strategies for clients
Quickly understand & support initiatives that will contribute to the goals and success of client campaigns
Requirements:
Minimum 4-8 years of experience in the same domain
Perform daily account management on Google AdWords, Facebook, Bing and other search platforms
Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics
Provide creative copy suggestions and graphical ad templates
Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms
Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per click
Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
Able to understand the business website thoroughly to implement a strategic plan for Google AdWords
Keep pace with search engine and PPC industry trends and developments
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