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As the PPC Specialist within Elegant Resorts, you will be responsible for the planning, management, execution and optimisation of paid advertising campaigns across Google and Bing. Your expertise will drive efficiency across these acquisition channels and you will be expected to proactively challenge yourself to ensure optimal performance and increasingly strong return on investment.
Job Responsibility:
Strategise, create and manage effective PPC strategies and campaigns to drive web traffic and subsequently new business leads into the team
Ensure PPC campaigns are optimised to bring in high quality leads from high-net-worth clients to deliver optimal conversion rates through PPC channels
Own all conversion tracking across channels
Deliver plans to scale high-performance campaigns
Critically evaluate existing campaign structures
Analyse and monitor key word performance ensuring landing pages are optimised
Write compelling ad copy tailored to different funnel stages, maintaining consistency with brand tone of voice
Work cross-functionally to create a feedback loop for ongoing optimisation
Create and manage reporting across campaign performance, CPLs, CPAs and recommendations for discussion with the Head of Marketing
Own channel forecasting, budgeting and monthly spend-pacing alongside Head of Marketing
Reforecast budgets based on performance and seasonality when required
Maintain a thorough and up-to-date understanding of Google & Microsoft trends and products
Requirements:
Hold relevant digital marketing qualifications
Expert in creating, managing and optimising campaigns in Google and Bing
Significant technical knowledge and ability
Strong analytical skills and reporting capability
Expert in GA4
Nice to have:
Knowledge of HubSpot is desirable
Knowledge of B2C customer journeys and funnel optimisation
What we offer:
Refer a Friend Bonus: £1000 per successful referral – unlimited