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Ppc Specialist

United Kingdom, Manchester · Job Posted May 20, 2026
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Job Description

The Performance Media team sits within our Marketing department and are responsible for driving forward the Paid Media Strategy for Boots UK, covering performance marketing channels such as PPC, Affiliates, Display and Paid Social. We are looking for a PPC Specialist to join our growing Performance Media team, working across our Paid Search accounts which drive performance for all Boots UK product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agency search team, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the PPC Manager in the development of the Boots Performance Strategy for Paid Search and direct line manage a PPC Executive.

Job Responsibility

  • Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team
  • Driving Strategy development, change and innovation in the Paid Search space – supporting the PPC Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth
  • Measurement and reporting
  • producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel
  • Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects
  • The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer
  • Direct line management responsibility of 1 x PPC Executive

Requirements

  • A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across the UK's biggest healthcare retailer
  • Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable)
  • Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel
  • Strong attention to detail and analytical skills are essential as are the ability to craft a story from data
  • A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge

What we offer

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
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