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My client is seeking a PPC Manager to lead and execute their PPC strategy. In this role, you will manage end-to-end campaign planning across Google and Bing Ads, ensuring alignment with brand and commercial goals. You’ll be responsible for budget management, performance analysis, and delivering actionable insights to optimize ROI. Key responsibilities include conducting keyword research, creating ad copy, audience targeting, and A/B testing. You will collaborate with the SEO team to share insights and develop cross-channel best practices.
Job Responsibility:
Lead and execute PPC strategy
Manage end-to-end campaign planning across Google and Bing Ads
Ensure alignment with brand and commercial goals
Budget management
Performance analysis
Delivering actionable insights to optimize ROI
Conducting keyword research
Creating ad copy
Audience targeting
A/B testing
Collaborate with the SEO team to share insights and develop cross-channel best practices
Requirements:
PPC experience
Proficiency in Google Ads, Bing Ads, SA360, GA4, and Excel
Strong analytical skills
Experience with large budgets
Knowledge of reporting platforms like Looker Studio