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PPC Manager

Adaired Digital Media

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Location:
India , Sahibzada Ajit Singh Nagar, Mohali Punjab

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Category:
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Contract Type:
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Salary:

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Job Responsibility:

  • Develop and execute PPC strategies aligned with business goals
  • Plan, create, and manage paid campaigns on platforms such as Google Ads, Microsoft Advertising, Meta Ads, LinkedIn, and TikTok
  • Conduct keyword research, audience targeting, and competitor analysis
  • Write compelling ad copy and coordinate with designers for creative assets
  • Set up conversion tracking, pixels, and event tracking
  • Monitor daily campaign performance and optimize bids, budgets, and targeting
  • Perform A/B testing on ads, landing pages, and audience segments
  • Analyze performance metrics such as CTR, CPC, CPA, conversion rate, and ROAS
  • Prepare weekly and monthly performance reports with insights and recommendations
  • Manage advertising budgets efficiently to maximize ROI
  • Stay updated with platform algorithm changes and paid media trends
  • Collaborate with SEO, content, and social media teams for integrated campaigns
  • Handling all key client accounts and communication
  • Must have the hands-on experience in Ad copies, creative videos and Ad
  • Efficiency and authorise to manage team and handling team

Requirements:

  • Bachelor’s degree in Marketing, Business, or related field
  • Proven experience managing PPC campaigns
  • Strong knowledge of keyword research and bid management
  • Experience with analytics tools such as Google Analytics and conversion tracking tools
  • Analytical mindset with strong data interpretation skills
  • Excellent ad copywriting and communication skills
  • Strong attention to detail and time management abilities
  • Knowledge of analytics tools (native platform insights, Google Analytics, etc.)

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
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