Job Description
Job Title: PPC / Digital Marketing Specialist Experience: 2+ Years Location: Jaipur, India Employment Type: Full-time Key Responsibilities PPC (Google Ads & Other Platforms) ● Plan, execute, and optimize paid campaigns across Google Search, Display, Shopping, Performance Max, and YouTube ● Conduct in-depth keyword research, competitor analysis, and audience targeting ● Manage campaign structures, bidding strategies, budgets, and ad copies ● Monitor performance metrics such as CPC, CPA, ROAS, CTR, and conversion rates ● Perform A/B testing on ads, landing pages, and extensions ● Track and analyze performance using Google Analytics, GA4, and Google Tag Manager ● Ensure proper conversion tracking and attribution setup Meta Ads ● Create, manage, and scale Meta Ads campaigns (Lead Gen, Traffic, Conversion, Retargeting) ● Develop audience strategies including custom, lookalike, and retargeting audiences ● Optimize creatives, ad formats, and messaging based on performance insights ● Monitor funnel performance and improve lead quality and cost efficiency ● Stay updated with Meta platform changes, policies, and best practices Collaboration & Reporting ● Work closely with SEO, design, content, and sales teams for aligned campaign goals ● Prepare weekly and monthly performance reports with actionable insights ● Recommend data-driven strategies to improve overall paid media performance Required Skills & Qualifications ● 4+ years of hands-on experience managing PPC and Meta Ads ● Strong understanding of paid acquisition funnels and performance marketing ● Proficiency in Google Ads, Meta Ads Manager, GA4, GTM ● Experience managing mid to large-scale budgets ● Strong analytical skills with the ability to derive insights from data ● Excellent communication and reporting skills ● Experience with landing page optimization and CRO is a plus Preferred (Good to Have) ● Experience with LinkedIn Ads or other paid platforms ● Familiarity with CRM tools and lead lifecycle tracking ● Experience in B2B, eCommerce, or high-ticket lead generation ● Basic understanding of SEO and organic performance alignment
