PPC - Digital Marketing Specialist Job at MDPI (Manchester)

Job Description

The Role: Regional Social Media and Digital Marketing Specialist. We are looking to hire a Regional Social Media & Digital Marketing Specialist in our Manchester office! This role is essential to our Marketing & Communications department, and involves collaborating and aligning with key stakeholders (corporate marketing, regional marketing, product marketing, journal marketing and office/regional management) to develop and execute impactful social media and digital marketing campaigns and strategies for assigned locations. This includes creating content, executing campaigns, and handling paid promotion. This is a full-time, in-office role based in our Manchester city centre office, which is located next to Piccadilly Gardens in Manchester.

Job Responsibility

Act as key knowledge source for all aspects of social media and digital marketing for assigned locations
Develop the regional social media and digital marketing strategy for assigned locations with key stakeholders
Own the content calendar (across key channels – Social, Paid, Regional Website, Digital Events etc) for assigned regions, ensuring timely execution and alignment with approved stakeholder messaging
Assist in the development of the broader regional marketing strategy
Develop and implement the paid social media strategy for assigned regions adhering to established frameworks, tools and processes
Prepare and present monthly report on organic and paid campaign performance across channels
Adapt social media and digital marketing strategy to align with feedback, change in industry landscape and corporate/stakeholder priorities
Build and maintain positive relationships with key stakeholders including JRS, Events, IOAP, Corporate Marketing etc
Collaborate with other Social Media and Digital Marketing personnel to maintain a culture of expert knowledge sharing and support
Engage in outreach activities with regional academic community in partnership to develop new region-specific content e.g., interviews, webinars
Refine and adapt existing content based on performance data and brainstorm new content and campaign ideas to meet key objectives

Requirements

A Bachelor's degree or above in Communications, Marketing, Public Relations, Advertising, or a related subject (required)
Experience coordinating paid social media or paid digital marketing activities for business
Native-level English proficiency
Intermediate knowledge of key social media platforms, including Facebook, Twitter, LinkedIn and Instagram
Strong knowledge of Social Media Ad Managers (Google Ad Manager is a plus)
Experience using social media and digital marketing tools such as Hootsuite, Falcon and Sprout OR Google Suite (GA4, Tag Manager, Search Consol, etc.), as well as data visualisation tools
A core understanding of brand, communication, and digital marketing principles
Demonstrable organisational skills and prioritisation capabilities
Strong analytical skills
Interested in science and communications, and curious to learn more about the publishing industry

Nice to have

proficiency in other languages
experience with other social media channels
Google Ad Manager experience

What we offer

Flexible Working Times
Special Days Off
Our Culture (friendly working environment with monthly lunch parties, office snacks and seasonal events)
Bonus Incentives
Perkbox
Health Cash Plan (private health membership with Bupa)
Modern City Centre Office
Cyclescheme
Techscheme

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PPC - Digital Marketing Specialist

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