PPC and Paid Social Media Marketing Executive

• Plan, create, and execute B2B PPC campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn to support sales and lead generation initiatives
• Continuously monitor, analyse, and optimise campaigns to maximise ROI, improve conversion rates, and reduce cost-per-click (CPC)
• Conduct keyword research, A/B testing, and performance analysis to enhance campaign efficiency
• Write and test engaging ad copy to improve click-through and conversion rates
• Ensure that ad creatives, landing pages, and messaging align with regional content and campaign strategies
• Implement and manage conversion tracking using Google Analytics (GA4), Google Tag Manager, and Meta Business Suite
• Utilise attribution models and performance metrics to measure campaign effectiveness and optimise for improved results
• Analyse campaign performance and provide actionable insights and recommendations for future strategy
• With the support of the Digital Marketing Manager allocate budgets effectively, ensuring cost-efficiency and profitability
• Develop and execute HubSpot campaigns to enhance lead nurturing and conversion tracking
• Create and optimise automated marketing workflows, including email sequences and lead scoring
• Implement HubSpot integrations to improve targeting, track customer journeys, and refine campaign performance
• Leverage HubSpot automation tools to streamline campaign management and improve engagement
• Send campaign HubSpot emails to drive content engagement and generate marketing qualified leads
• Work closely with internal teams to ensure alignment with wider marketing and business objectives
• Provide regular campaign reports and performance insights to the Director of Marketing

• Proven hands-on experience executing PPC campaigns across Google Ads, Microsoft Ads, and paid social channels
• Strong expertise in Search and Shopping campaigns
• Proven experience managing B2B PPC campaigns
• Proficiency in Google Analytics (GA4), Google Tag Manager, and other PPC reporting tools
• In-depth understanding of conversion tracking, attribution models, and performance optimisation
• Experience in HubSpot campaigning, including lead conversion tracking and marketing automation
• Ability to develop compelling ad copy and landing page strategies that drive engagement
• Expertise in leveraging data-driven insights to inform campaign strategy
• Strategic experience in marketing planning and execution
• Highly organised with strong time management skills, able to manage multiple campaigns effectively

28 days annual leave + BHs, pension scheme, annual staff conference, Summer and Christmas parties, cycle to work scheme