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PPC and Affiliates Specialist

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Boots

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Location:
United Kingdom , Nottingham

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Category:
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Salary:

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Job Description:

Our Republic of Ireland eCommerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO. We’re looking for a PPC and Affiliates Specialist to join our growing E-commerce team, working across our Paid Search and Affiliates accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC and Affiliates accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search and Affiliates.

Job Responsibility:

  • Managing the day-to-day delivery of the PPC and Affiliates strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC and Affiliates team
  • Driving Strategy development, change and innovation in the Paid Search space as well as Affiliates program– supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth
  • Measurement and reporting
  • producing reports and communicating Paid Search and Affiliates results to internal and external stakeholders, continuously showcasing the value being driven by the PPC and Affiliates channel
  • Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC and Affiliates channel is supporting business priorities, wider marketing campaigns and key projects
  • The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer

Requirements:

  • A passion for PPC and Affiliates and innovation in this space, with a performance-driven growth mindset
  • Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable)
  • Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel
  • Strong attention to detail and analytical skills are essential as are the ability to craft a story from data
  • A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge

Nice to have:

Affiliates experience

What we offer:
  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

Additional Information:

Job Posted:
February 01, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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