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PPC and Acquisition Lead

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A-SAFE GROUP

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Location:
Spain , Malaga

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The PPC & Acquisition Executive is responsible for Global driving high-quality, scalable lead acquisition through paid digital channels. This role manages Google Ads, LinkedIn Ads, and retargeting campaigns, optimising performance for cost-per-lead (CPL), lead quality, and return on investment (ROI). The position supports product launches and regional growth initiatives by executing targeted campaigns and continuously refining audience and keyword strategies.

Job Responsibility:

  • Manage and optimise Google Ads, LinkedIn Ads, and retargeting campaigns
  • Monitor and improve CPL and lead quality across all paid channels
  • Execute A/B testing to refine messaging, creatives, and targeting
  • Allocate budgets based on performance and strategic priorities
  • Develop keyword and audience targeting strategies aligned with buyer intent
  • Develop and execute paid media plans aligned with marketing objectives
  • Monitor daily campaign performance and adjust bids, budgets, and targeting
  • Collaborate with content and design teams to produce high-performing ad creatives
  • Analyse conversion paths and landing page performance to improve lead quality
  • Maintain documentation of campaign setup, performance, and learnings
  • Prepare monthly reports on CPL, conversion rates, and ROI
  • Stay current with platform updates, algorithm changes, and best practices
  • Coordinate with regional teams to localise campaigns and align with market needs
  • Manage agency relationships or freelancers supporting paid media execution
  • Support CRM integration and lead flow tracking from paid campaigns

Requirements:

  • Degree in marketing, business, or related field
  • 5+ years in PPC or digital acquisition, with B2B experience preferred
  • Advanced knowledge of Google Ads, LinkedIn Ads, and retargeting platforms
  • Skilled in interpreting performance metrics and optimising campaigns
  • Aligns paid media with broader marketing and sales goals
  • Manages budgets, timelines, and cross-functional input
  • Proficient in Excel, Google Analytics, and campaign management tools
  • Google Ads or LinkedIn certifications preferred
What we offer:
  • Opportunities for professional growth and career advancement
  • Collaborative and supportive work environment
  • Hybrid model: 3 days in the office, 2 days remote work
  • On-site pool and ping-pong table
  • Intensive working hours (Jornada intensiva) in August: during this month we work from 8:00 to 15:00
  • Flexible working hours with the option to finish early on Fridays

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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