Portfolio Leasing and Engagement Manager Job at 360 Resourcing Solutions (Birmingham)

Job Description

Join Our Team at Homes for Students as a Portfolio Leasing and Engagement Manager, this is a field based role working 40 hours per week from 9.00am to 5.30pm Monday to Friday. Purpose of the role: The Portfolio Leasing & Engagement Manager is responsible for driving occupancy, rebooking, and revenue performance across the portfolio through targeted leasing activity, engagement strategies, and insight-led initiatives. The role focuses on increasing resident retention, generating new enquiries, and improving conversion through the delivery of commercially driven events, campaigns, and on-site support. Working closely with General Managers and Revenue Team, the role will align engagement activity with leasing cycles to maximise occupancy and enhance overall property performance.

Job Responsibility

Support the delivery of portfolio occupancy targets by driving rebooking, lead generation, and conversion across all sites
Lead and support the execution of rebooking campaigns across the portfolio, working with site teams to maximise resident retention and secure early renewals
Monitor rebooking performance and identify risks and opportunities, implementing targeted initiatives to improve uptake
Plan, coordinate, and deliver a programme of events across sites with clear commercial objectives, including increasing rebooking rates, generating new enquiries, and supporting conversion
Organise and deliver external-facing events and initiatives designed to attract prospective residents and drive direct sales opportunities
Evaluate the effectiveness of events and campaigns by tracking attendance, engagement, and conversion into bookings or enquiries
Work closely with General Managers to align leasing activity with key calendar periods, including launch, peak leasing, and intake
Monitor enquiry levels, viewing feedback, and leasing performance across the portfolio, identifying trends and areas for improvement
Provide insight and practical recommendations to site teams to enhance the customer journey and improve viewing-to-booking conversion
Support and coach on-site teams in delivering strong engagement and sales activity, sharing best practice across the portfolio
Plan and manage social media activity across sites, ensuring content supports leasing cycles, promotes availability, and drives engagement in key markets
Support on-site teams with content creation and ensure consistency of brand and messaging across all platforms
Maintain awareness of local market trends, university activity, and competitor performance to ensure campaigns and events are effectively targeted
Conduct regular site visits to support leasing activity, review resident engagement, and assist in delivering initiatives
Collate and analyse data from events, campaigns, and leasing activity to inform future strategy and continuous improvement
Support the consistent delivery of brand standards and customer experience across all sites
Ensure all activity is delivered in line with company policies and relevant legislation, including health and safety and data protection

Requirements

support the delivery of portfolio occupancy targets by driving rebooking, lead generation, and conversion across all sites
lead and support the execution of rebooking campaigns across the portfolio, working with site teams to maximise resident retention and secure early renewals
monitor rebooking performance and identify risks and opportunities, implementing targeted initiatives to improve uptake
plan, coordinate, and deliver a programme of events across sites with clear commercial objectives, including increasing rebooking rates, generating new enquiries, and supporting conversion
organise and deliver external-facing events and initiatives designed to attract prospective residents and drive direct sales opportunities
evaluate the effectiveness of events and campaigns by tracking attendance, engagement, and conversion into bookings or enquiries
work closely with General Managers to align leasing activity with key calendar periods, including launch, peak leasing, and intake
monitor enquiry levels, viewing feedback, and leasing performance across the portfolio, identifying trends and areas for improvement
provide insight and practical recommendations to site teams to enhance the customer journey and improve viewing-to-booking conversion
support and coach on-site teams in delivering strong engagement and sales activity, sharing best practice across the portfolio
plan and manage social media activity across sites, ensuring content supports leasing cycles, promotes availability, and drives engagement in key markets
support on-site teams with content creation and ensure consistency of brand and messaging across all platforms
maintain awareness of local market trends, university activity, and competitor performance to ensure campaigns and events are effectively targeted
conduct regular site visits to support leasing activity, review resident engagement, and assist in delivering initiatives
collate and analyse data from events, campaigns, and leasing activity to inform future strategy and continuous improvement
support the consistent delivery of brand standards and customer experience across all sites
ensure all activity is delivered in line with company policies and relevant legislation, including health and safety and data protection

What we offer

Generous holiday package: 25 days, plus bank holidays, for work-life balance
Exclusive retail discounts to make your money go further
Celebrate your birthday with a well-deserved day off
Car leasing scheme for a comfortable commute
Cycle-to-work scheme to stay active and eco-friendly
2 charity days per year to make a difference in the community
Life insurance for peace of mind

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Portfolio Leasing and Engagement Manager

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