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The role is responsible for overseeing the daily operations of the Portfolio Integration department, ensuring close cooperation with NARTD brand owners to achieve business objectives and align all campaigns and products with the company’s strategic priorities. The position drives the development and execution of portfolio strategy across Poland, Lithuania, Latvia, and Estonia, covering brands such as Coca-Cola, Fanta, Sprite, Kinley, Schweppes, Monster, Burn, Fuzetea, Cappy, Neptunas, and Kropla Beskidu. A key focus is identifying growth opportunities, optimizing commercialization processes, and ensuring the portfolio delivers sustainable topline growth and profitability.
Job Responsibility
Lead the development of the NARTD portfolio strategy, ensuring sustainable topline and margin growth, effective DME allocation, and improved category profitability and brand P&L
Define long-term portfolio priorities and integrate brand activity plans into a cohesive, cross-channel calendar with clear execution priorities
Collaborate with Channel, Sales, and Brand Owners teams to identify market-specific needs and translate them into relevant marketing programs
Align and integrate marketing activities into the annual marketing calendar and DME master plan
Drive operationalization of brand platforms and NCPs into channel and customer plans, including performance evaluation
Manage end-to-end commercialization of innovations, ensuring business case alignment, launch excellence, and strong ROI focus
Coordinate cross-functional collaboration with Supply Chain, Commercial Excellence, and New Businesses to ensure smooth launches and timely delivery
Oversee campaign execution with Brand Owners, ensuring quality, timeliness, and measurable business impact
Continuously monitor portfolio performance and health, identifying opportunities for optimization and growth
Lead group-wide portfolio initiatives, including LRPs, routines, and best practice sharing
Build and lead a high-performing team through transparent communication, capability development, and strong performance management
Foster a diverse, customer-centric team culture with a focus on talent development and engagement
Requirements
10–12 years of experience in marketing, including managing and developing high-performing teams
Strong leadership skills: ability to Execute, Energize, Enable, Engage, and Envision
Proven track record in shopper and consumer marketing
Experience in managing complex, cross-functional commercialization projects with operational excellence
Strong strategic thinking and decision-making skills with an ownership mindset
Advanced analytical skills, including knowledge of markets, channels, KPIs, and P&L management
Strong business acumen combined with a results-oriented, action-driven approach
Excellent stakeholder management and collaboration skills across internal and external partners
Ability to work independently while thriving in collaborative environments
Change management capabilities and the ability to operate effectively in dynamic settings
Strong prioritization, negotiation, and problem-solving skills
Creative and innovative mindset with a focus on continuous improvement
High-quality presentation, communication, and interpersonal skills
Ability to leverage data and insights related to consumers, shoppers, categories, and competition
Fast learning agility and ability to quickly grasp new processes, markets, and insights
Ability to perform effectively under time pressure