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Portfolio Development Lead - My Coke

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Coca-Cola HBC

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Location:
Greece , Athens

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are a talented and engaged team of more than 1,500 people. Each and every one of us is the secret ingredient of Coca-Cola Tria Epsilon, member of Coca-Cola HBC Group, the world’s largest bottler and partner of The Coca-Cola Company. Our every day mission is to delight our consumers. For the past 55 years we produce in our 6 plants in Greece & Cyprus and deliver to our million consumers a unique 24/7 product portfolio. Our success comes from us working together as one team to make a positive difference for the local communities we serve. Great opportunity for a strategic Marketing Lead to establish and manage the Marketing agenda TCCC brands from shopper and commercialization perspective starting from identifying market key big bets to the moment when related Marketing programs planned and executed on the market. Reporting to the Portfolio Integration Manager, this role will work on maximizing the value of the TCCC portfolio by grasping key shopper opportunities and it is responsible for designing and executing the annual Marketing activity calendar in time and with highest quality. You will partner with system key stakeholders to manage holistically our marketing agenda whereas system partners are responsible for consumer aspect, you are for Shopper and engagement with Channels In this high-visibility role you will work closely with key business stakeholders across marketing, sales, RGM, Customer Value Growth, Insights, C&AS, finance, supply chain, customers, suppliers and other external entities. As a strategic Lead in the business, your goal will be to drive business performance through sustainable TCCC portfolio growth.

Job Responsibility:

  • Define and shape the long-term Brand Plan (BP) from a shopper and customer perspective, leveraging advanced market insights, competitive intelligence, and local channel dynamics to drive category leadership
  • Influence and contribute to enterprise-level portfolio strategy and big bets, ensuring alignment with corporate growth objectives and market trends
  • Act as a key strategic advisor to senior leadership on brand positioning, innovation priorities, and investment decisions
  • Collaborate with TCCC to adapt portfolio strategies locally, integrating best practices and driving consistency
  • Serve as a key liaison with external agencies and strategic partners to deliver high-impact communication strategies and compelling selling stories
  • Lead the design and execution of the annual marketing activity calendar, including breakthrough innovations and strategic initiatives, ensuring cross-functional alignment and flawless execution
  • Drive portfolio optimization through SKU rationalization, formula harmonization, and strategic product lifecycle management to maximize profitability and consumer relevance
  • Champion the development of innovative E3 solutions (Efficiency, Effectiveness, Execution) to strengthen key value drivers and accelerate growth
  • Own marketing budget planning and management (DME) across multiple brands, ensuring optimal resource allocation, ROI maximization, and financial discipline
  • Establish and monitor strategic KBIs for portfolio performance, marketing effectiveness, and profitability
  • proactively recommend corrective actions and contingency plans to safeguard business results
  • Identify and deliver cost-saving opportunities within the portfolio while minimizing waste
  • Build strong partnerships with Sales, Revenue Growth Management (RGM), Category Value Growth (CVG), and Channel teams to co-create customer-centric marketing programs and implement the Picture of Success
  • Lead competitive analysis and consumer insight programs to anticipate market shifts, identify growth opportunities, and inform strategic decision-making
  • Translate insights into actionable strategies that enhance brand penetration, awareness, and equity
  • Oversee demand and production planning alignment to ensure supply continuity and minimize out-of-stocks
  • Conduct comprehensive risk assessments and develop contingency plans for marketing programs to mitigate potential business losses
  • Ensure compliance with quality and legal standards for all packaging and artworks
  • Partner with business leaders to prepare quarterly business reviews and strategic updates to senior management, influencing decisions at the highest level
  • Drive forecast accuracy and growth capture initiatives in collaboration with Sales to secure market opportunities and deliver sustainable results

Requirements:

  • University diploma, preferable MSc in Marketing and Brand Management
  • Fluent English
  • 5 years comparable experience in Marketing Departments, large, complex, multi-channel organizations
  • Experience in managing international brands
What we offer:
  • Bonus incentives
  • Company car
  • Company phone
  • Development opportunities
  • Equal opportunity employer
  • Work with iconic brands
  • Supportive team
  • Work from home

Additional Information:

Job Posted:
May 05, 2026

Work Type:
Hybrid work
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