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This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You'll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.
Job Responsibility:
Analyze customer needs, market trends, and potential partnerships from an ROI and build-vs-buy perspective
Assess competitor offerings and identify opportunities for differentiation
Analyze product requirements and develop appropriate programs to ensure they are met
Evaluate new product ideas and define go-to-market strategies
Drive end-to-end product lifecycle activities, including market research, competitor analysis, planning, positioning, roadmap development, and product launches
Translate portfolio and product strategy into clear and detailed requirements for internal teams
Analyze market data to define strategies and product objectives for effective marketing communication
Develop product positioning and messaging
Develop cross-divisional hospital sales for assigned key customers and sales areas
Share responsibility for Hospital Sales budget in collaboration with Business Unit Leads and Sales Managers
Maximize market opportunities through commercial planning and execution
Negotiate and support contracts with buying organizations
Work with the Tender Manager on tenders via wholesalers
Conduct regular business reviews with assigned buying organizations, covering sales volumes, compliance, and competitive conditions
Support multi-source sales strategies and omnichannel campaigns
Develop and manage new services for key customers and sales areas
Maintain, develop, and consolidate relationships within the National Healthcare System at area and hospital level
Establish strong relationships with key decision-makers and buying organizations through regular field visits
Provide structured market intelligence and customer insights
Collaborate with the Country Managing Director, Sales Manager, and other internal stakeholders
Collaborate closely with Sales, Production, Supply Chain, Customer Service, RA, QA, and distributors
Align internal and external stakeholders to ensure timely product availability and supply consistency
Requirements:
Master's degree (Science, Commercial, Medical, or related)
Minimum 5+ years' experience in Pharmaceutical or Medical Devices business in Sales and/or Marketing
Proven experience with the distributional market model
Knowledge or experience with Hungary and Bulgaria hospital market models is an advantage
Strong knowledge of the hospital and institutional pharma market
Experience working with distributors, wholesalers, and buying organizations
Solid portfolio management and go-to-market capabilities
Commercial mindset with tender and contract negotiation experience
Ability to analyze market data, customer needs, and competitor landscapes
Strong stakeholder management and influencing skills
Effective cross-functional collaboration across Sales, Supply, RA/QA
Strategic thinker with hands-on execution focus
Strong communication skills in English
Nice to have:
Knowledge or experience with Hungary and Bulgaria hospital market models