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This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.
Job Responsibility:
Improve market opportunities through commercial planning and execution, developing new services for key customers and sales areas.
Analyze customer needs, market trends, and potential partnerships from a return on investment and build‑vs‑buy perspective.
Evaluate new product ideas, analyze product requirements and market data, and develop appropriate programs and go‑to‑market strategies.
Drive successful end‑to‑end product lifecycle activities, including market research, competitor analysis, planning, positioning, roadmap development, and product launches.
Develop product effective positioning and messaging and support multi‑source sales strategies and omnichannel campaigns.
Expand hospital sales by building solid connections with key customers, distributors buying organizations and National Healthcare System.
Conduct regular business reviews with assigned buying organizations, covering sales volumes, compliance, and competitive conditions.
Provide structured market intelligence and customer insights to inform decision-making.
Collaborate with the Country Managing Director, Sales, Supply Chain, Customer Service and distributors to ensure execution excellence.
Requirements:
Master’s degree or equivalent experience in Science, Commercial, Medical, or a related field along with proven experience in Pharmaceutical or Medical Devices business in Sales or Portfolio roles.
Strong understanding of the hospital and institutional local market, including distributors, tender processes and buying organizations.
Knowledge of the Romanian healthcare system, including market access and pricing
Ability to analyze market data, customer needs, and competitor landscapes.
Strong project management and influencing skills
Strategic thinker with hands‑on execution focus.
Strong communication skills in English and local language.