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Reporting to the Platform Marketing Manager Europe, this role is responsible for managing and maintaining the Heavy Duty & Industrial product portfolio, including the introduction of new products and projects in the European Heavy Duty & Industrial space. The Heavy Duty segment within Valvoline Europe prioritizes on-road applications, such as trucks and buses, and focuses primarily on motor oils, driveline and greases. This is a senior specialist role, requiring strong experience in the lubricants or automotive industry. The job holder must bring a thorough understanding of product portfolios, applications, and market dynamics. Success in this position requires the ability to handle constant commercial pressure from sales teams and external distributors, while managing a complex agenda with multiple high-stakes projects.
Job Responsibility:
Manage the product portfolio for the assigned product platforms, ensuring competitive positioning and alignment with customer needs
Lead and/or support projects and new product introductions (NSDs), including business case development and financial justification for new initiatives
Gather and analyze market and competitor information, developing market insights, trends, and a deep understanding of market and customer dynamics
Evaluate portfolio performance and proactively drive improvement and optimization, including reformulations and cost improvements (together with PLM team)
Work directly with the global and regional Product Strategy team to support the development of future portfolio strategy
Manage and develop marketing and sales programs and tools (digital and printed collaterals, trainings, promotions)
Collaborate closely with sales teams and the marketing activation team to maximize the effectiveness of marketing initiatives and product launches
Oversee the representation of the Heavy Duty portfolio in European e-catalogues and technical document platforms (lube advisor, PI sheets, third-party catalogues)
Participate in and/or lead internal projects designed to improve the efficiency and operation of the product portfolio team
Requirements:
Minimum: Bachelor’s degree in business or marketing
Minimum: 5+ years of B2B marketing experience
Required: Experience in the lubricants, automotive, or closely related industrial sectors, with knowledge of product portfolios and applications
Fluent in English (spoken and written)
Adept at using Office 365 applications, particularly PowerPoint, Excel and Teams
Nice to have:
Advantage: Technical or engineering qualifications in the automotive industry
Advantage: Master's degree in business or marketing
Advantage: Experience in product marketing, project management, or direct collaboration with distributors and OEMs
Ability to communicate in other European languages is an advantage
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